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Women Entrepreneurs Benefit (WEB) 2004

WEB winners show exceptional accomplishment in building new kinds of businesses or in pioneering new and better ways of running old businesses.

Cameron Tuttle, of Bad Girl Swirl, is our Rising Star. Her business is an example of a business built around a character concept, the Bad Girl guides, which have spawned an industry, merchandising, etc. She has built a successful business, in just a few short years, from the ground up.

Rising Star Award

Bad Girl Swirl, Inc.

Cameron Tuttle is the author of the best-selling series The Bad Girl's Guides (Chronicle Books) and the founder of Bad Girl Swirl Inc., a marketing and licensing company that promotes her books, gifts, and the Bad Girl lifestyle. Cameron's books—The Bad Girl's Guide to the Open Road, The Bad Girl's Guide to Getting What You Want, and The Bad Girl's Guide to the Party Life—have generated press coverage on radio and television, and in many print publications, including USA Today, Entertainment Weekly, The New York Times Magazine, Harper's Bazaar, Cosmopolitan, Vanity Fair, Marie Claire, and The Los Angeles Times.

In 2001, Cameron founded Bad Girl Swirl, Inc. and launched Badgirlswirl.com, an online community and store, which averages 2 million hits per month. The site was nominated for a 2003 Webby Award in the Living category. The Bad Girl's Guide franchise, which continues to grow with new products, has sold well over a million copies. In the March 2003 issue of Fast Company, Cameron was named one of the Fast 50, honored as an innovator in the Business of Culture.

Currently, Cameron is writing her fourth Bad Girl's Guide, The Bad Girlšs Guide to Getting Personal, which will be published by Chronicle Books in Fall '04, and co-writing the pilot for a TV series based on her books. Believe it or not, Cameron has a degree in English Poetry from Brown University. She did her post-graduate business studies in the Entrepreneurial Education Program at The Girls' Middle School while posing as a volunteer coach.

For more information about The Bad Girl's Guides and Cameron Tuttle, please visit www.badgirlswirl.com.

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