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Monthly Program - March 2004

How to Make Your PR and Marketing Dollars Work for You

Ever wonder what the difference is between Public Relations and Marketing? Or do you have nagging thoughts about whether you're getting the "best bang for the buck" from your Public Relations and Marketing dollars? Here's the perfect opportunity to hear from Jill Lublin, Public Relations maven, about how you to tackle public relations issues successfully. Ellen Looyen and Roberta Guise, experts in both PR and Marketing, join Jill to provide ideas on how best to market your business and make your investment pay off.


Jill LublinJill Lublin is the author of the national best selling book, Guerrilla Publicity (Adams Media), part of the Jay Levinson Guerrilla Marketing Series, and the upcoming book Networking Magic (forthcoming 2004, Adams Media). She has also completed two audiotapes, 7 Key Points to Powerful Publicity and Insider's Edge to Powerful Publicity. In addition, Jill is the founder of GoodNews Media, Inc. and host of the nationally syndicated radio show, Do the Dream. Jill speaks nationally and teaches powerful and practical publicity techniques that anyone can use. Jill's presentations are highly regarded as informative, interactive, practical, and dynamic.

Ellen Looyen
Ellen Looyen has a unique talent for distilling and communicating the essence and personality of a business. Since 1988, she has assisted all types of businesses (from start-ups to major corporations and non-profits) in positioning and packaging their offerings for greater success. Ellen has a BA in Philosophy from Temple University. She has been an advertising agency copywriter and creative director, and has over 15 years of marketing and sales training experience with companies such as IBM and Xerox. In addition to her marketing communications business, Ellen is an inspiring public speaker and writer.

Roberta GuiseRoberta Guise founded Guise Marketing & Public Relations in 1995 with the express purpose of working with small business owners, professionals, and entrepreneurs to develop their marketing strategy, create effective marketing materials, and help them successfully implement their action plan. She started out as a professional video producer/director in 1980, designing and creating corporate identity and instructional video programs for big companies. In 1991, she branched out to designing and implementing marketing and PR campaigns for small businesses. As a speaker, she demystifies marketing and makes it doable. Her presentations are jam-packed with stories that make perfect sense to small business owners and burst with ready-to-use ideas.

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