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Grow. Thrive. Lead.
NAWBO-U

Real Women with Real Stories!


Now in its fourth year, NAWBO®-University™ provides a unique educational forum for women business owners in Northern California. NAWBO®-U™ is designed to provide high-impact content on issues that will help to accelerate business growth.

This year's NAWBO¨-U™ program focuses on panel discussions comprised of thriving women entrepreneurs sharing their stories with the audience. Our members enjoy hearing "real women with real stories," and that is what NAWBO®-U™ provides.

Is Bigger Better?
What is the Right Size Business For You?
8:30AM to 9:45AM and 10:00AM to 11:15AM

It seems that we are always being encouraged to strive for the million-dollar mark. But is it really right for you? Oftentimes when our businesses grow, we see rewards, but also more complex challenges. Hear from a panel of distinguished women business owners who are all at different levels in their businesses — one who is satisfied under the million dollar mark, one who aspires to make it there, one who crossed over and come back again, and another who has gone far beyond the million dollar benchmark.

Marketing Mavens Share Their Secrets
Learn Their Unique Marketing Techniques!
8:30AM to 9:45AM and 10:00AM to 11:15AM

This symposium of women panelists will each discuss how they target their marketsand communicate with them. Each panel member will discuss their unique marketing techniques, including using technology, strategic alliances, grassroots marketing,guerilla marketing, traditional marketing and more. Whether you are a one-person business or a multi-million dollar business, you will walk away with specific tips that will apply to you.

Both of these sessions will be interactive and engaging, with audience members asking direct questions of the panelists.


NAWBO® UNIVERSITY™
IS BIGGER BETTER?
WHAT IS THE RIGHT SIZE BUSINESS FOR YOU?
8:30AM to 9:45AM & 10:00AM to 11:15AM
Moderated by Gussie Stewart, MSJ Consulting, www.msjconsulting.com

Julia Frink
Dogwalks.com

Julia founded Dogwalks.com in 1999, and is dedicated to offering exceptional care, personalized service and active, safe walks for dogs in San Francisco. Julia is always in the company of dogs and spends her days doting on sweet doggies which she feels are like family. Julia is a dogTEC certified dog walking professional, Pet First Aid and Wellness instructor and keeps up-to-date on dog training and behavior. She enjoys shepherding her furry companions around the trails of the Presidio, and is very proud of her team of exceptional dog walkers. Julia has plans to develop a Doggie boarding facility, and in 2006 was chosen by Count Me In as one of 20 people nationwide to be included in their Make Mine A Million program.
Loran May
May & Associates

Loran May is a botanist and wetland ecologist with an extensive knowledge of California flora and plant communities with more than 20 years of experience. Loran is owner and President of May & Associates, a small business specializing in biological resource studies. She specializes in resolving environmental issues con-cerning federally endangered species, wetlands, and other sensitive resources. Loran is dedicated to the improvement of California's wild lands and parks, and also to the advancement and education of women as biological professionals. She has actively recruited, trained, and inspired numerous biologists working in conservation biology. In 2005, NAWBO honored Loran with their Rising Star Award.
Iris Harrell
Harrell Remodeling, Inc.

Iris Harrell founded Harrell Remodeling, Inc. in 1985, laying the foundation for the values and quality craftsmanship her team is committed to. Originally intending on teaching, Iris found a new path when her life partner, Ann Benson, handed her an electric drill. She proceeded to take every course available in home design and construction, earning her general contractor's license. When seeking employment, Iris was turned away due to her gender and age, and so she decided to open Harrell Remodeling, now an $11M business. Iris speaks at national homebuilders and remodeling conferences, encouraging contractors to hire women into non-traditional jobs. Among Iris' numerous awards are the Fred Case Remodeling Entrepreneur of the Year, and in 1996 the Woman Contractor of the Year, and NAWBO¨-SF's Woman Entrepreneur of the Year.
Alison Rowe
Harvest & Rowe

Alison Rowe has always loved food and cooking. Her dad's gluten allergy had her baking with special ingredients since she was a kid. Summers in her youth were spent eating out of the family vegetable gar-den, catching blue crabs in the river, selling lemon-ade and mowing lawns. This was the genesis for blending Alison's love of natural food and her entre-preneurial skills. In 2001, Alison envisioned opening a retail cafe downtown with healthy to-go food when she noticed there was no place downtown to grab a quick bite and eat well at the same time. After researching and refining the menu to focus on a meal-size salad concept based on “fast casual” restaurants on the East Coast, Harvest & Rowe opened in September of 2003.

NAWBO® UNIVERSITY™
MARKETING MAVENS SHARE THEIR SECRETS
LEARN THEIR UNIQUE MARKETING TECHNIQUES!
8:30AM to 9:45AM & 10:00AM to 11:15AM
Moderated by Joanne Black, No More Cold Calling, www.nomorecoldcalling.com

Carolyn Goodman
Goodman Marketing Partners, Inc.

Carolyn Goodman is an accomplished, widely recognized, and award-winning marketer. She established Goodman Marketing Partners in 2002 which under her direction has been in a steady growth pattern with revenues doubling annually. The firm has evolved from a group of seasoned direct marketing consultants into a full service organization with an impressive group of clients that include Autodesk, Education Finance Partners, KCSM-TV/FM, and The Avicena Group. Carolyn demonstrates expertise in strategic planning, analytics, creative, data, and helps clients optimize the customer experience. Her company has been recognized as one of the “Top 100 Women-Owned Businesses,” by the San Francisco Business Times and has been recently named one of the top 5,000 “Fastest Growing Small Businesses,” in the U.S. by Inc. Magazine.
Lori Shannon
See Jane Run Sports

Lori Shannon is the founder and owner of See Jane Run Sports, the first shop in San Francisco to sell athletic gear exclusively to women. Lori became increasingly aware of how women are not represented or encouraged to be active in sports, which was her motivation for starting See Jane Run. Her expertly trained staff fit shoes, offer advice and create the community that welcomes and inspires women. See Jane Run also offers events, clinics and training programs. Lori was awarded the Established Entrepreneur of the Year award in 2002 by the Renaissance Entrepreneurship Center. In 2003, NAWBO-SF honored Lori with their Rising Star Award. Currently operating 3 stores and an educational website with online sales, See Jane Run is launching the See Jane Run magazine in May and plans to open 2 mores stores in 2008.
Rossana Quezada-Clune
Big Picture Creative

Recently becoming sole owner of Big Picture Creative, Rossana quickly built up a client base that includes Cisco, ACCESS Systems Americas, Inc., Clear-Com Communications and Reliant Pharmaceuticals. Big Picture Creative is a branding firm specializing in design and project management with expertise in brand development, print communications, motion graphics video, large format graphics, exhibitions and events. Rossana is well-known for directing clients to achieve the highest levels of attention through cohesive branding and marketing programs, multi-media and interactive projects and innovative exhibit /environmental design for trade shows, live events and live environments.
Ellen Park
Peekadoodle Kidsclub

Ellen Park is currently the CEO and cofounder of Peekadoodle Kidsclub. Opened in January of 2008 at Ghirardelli Square, Peekadoodle Kidsclub offers members an educational, fun, creative center for children and has a cafe, fitness room, and workspace for parents. She has always had a passion for children beginning with her early years as a teacher for Sunday school, focusing on pre-school aged children, and as a full time nanny prior to enrolling in Law school. Ellen earned her undergraduate degree in Psychology from the University of Washington and a Juris Doctorate from Hastings College of the Law in San Francisco. Ellen and her husband live in San Francisco and are the proud parents of a two-year-old girl, Faith Park.


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