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Grow. Thrive. Lead.


FRIDAY, MAY 2, 2008

Kamala Harris Keynote Speaker
Kamala Harris
San Francisco District Attorney

2008 NAWBO®
Member of the Year

Cindy Fassler
TSS Personnel Agency, Inc

2008 NAWBO®

Jesse Ziff Cool

2008 NAWBO®
Rising Star

Laura van Galen
Bleu Marketing Solutions, Inc

2008 NAWBO®
Social Entrepreneur

Mimi Silbert
Delancey Street Foundation

Mistress of Ceremonies
Jan Wahl
TV& Radio Commentator

Education, inspiration and fabulous hats will be the themes of the day as NAWBO-SF® holds its 24th Annual Leaders and Legends Luncheon and 4th Annual NAWBO-University on May 2. Be sure to mark your calendar, select your favorite hat in honor of the “hats off to women” theme, and join hundreds of community and business leaders for the NAWBO-SF® chapter's premier event!

We are pleased to welcome San Francisco District Attorney Kamala Harris as our keynote speaker this year. Jan Wahl will return as our Mistress of Ceremonies.


  • 8:00 – 8:30AM: NAWBO-U Registration
  • 8:30 – 11:15AM: NAWBO-U Concurrent Sessions
  • 11:00 – 12:00PM: Leaders & Legends Registration,
        Exhibits & Networking
  • 12:00 – 2:00PM: Awards Luncheon

  • Buy an Advocates Circle table and receive exciting benefits for your business including premier seating, listing on event signage, and a business card sized ad in the event program. Price $1,500.

    Learn more about Advocates Circle Benefits from Cynthia Fassler at [email protected] Pricing:
  • Advocate Circle Table: Starting at $1,500

  • Individual Tickets.

    NAWBO Members:

  • Both Leaders & Legends luncheon, $125

  • Guests:

  • Both Leaders & Legends luncheon, $150

  • This is always a very popular event - be sure to get your reservations in early.


    We are pleased to announce the 2008 NAWBO®-SF Leaders and Legends Award winners. These accomplished women business owners will receive their awards at the 24th Annual NAWBO®-SF Leaders and Legends Women Entrepreneurs of the Year Awards Luncheon on Friday, May 2 at the Westin St. Francis. Be sure to join us to celebrate these amazing entrepreneurs!

    2008 NAWBO®-SF Member of the Year
    Cynthia Fassler, TSS Personnel Agency, Inc.

    The Member of the Year award recognizes and honors a Member who, by her commitment to NAWBO, has served and set the highest standard and example through highly visible participation on all levels. Cindy has exceeded all these benchmarks. Cindy serves on the San Francisco Chapter Board and has been the Event Chair for Leaders and Legends for the past two years. She has dedicated exemplary time and energy to help NAWBO and its members to grow, thrive and lead.  While being an effective ambassador for NAWBO within our chapter and the community, she does it with enthusiasm, warmth, dedication and spirit.

    Cindy founded TSS as a temporary staffing agency in 1982 and quickly expanded to offer fulltime placement and executive search services. With her expertise and personal determination in recruitment, she has successfully grown the agency to have a niche in the Executive Search market, focusing on Banking and Brokerage Placement. In 2006 Cindy was named Small Business Owner of the Year by the Small Business Network (SBN). In addition to the NAWBO board, Cindy was elected statewide VP of California Staffing Professionals (CSP) and served as President of the CSP Golden Gate chapter.

    2008 NAWBO®-SF Trailblazer -
    Jesse Ziff Cool, CoolEatz Restaurant and Catering

    Starting as a waitress for the Good Earth Restaurant, Jesse has always had an interest in creating delicious organic food – before it became trendy to do so. For 33 years, she has been dedicated to sustainable agriculture and cuisine – knowing where food comes from and how best to prepare it is paramount in her personal and professional life. Her businesses support local, organic farmers, ranchers, fishermen, and dairies. She warmly refers to these people, those still connected to the land, the sea and our food as her heroes. They are amongst the first real environmental pioneers, giving her the inspiration to do her work. Jesse has opened 9 restaurants – all of which are still in business – currently owns three restaurants – Cool Café, Flea Street Cafe and jZCool Eatery and Wine Bar, as well as CoolEatz Catering Company. She has authored seven cookbooks, multiple magazine articles and has been featured on many televisions shows, including The Today Show and The Food Network.

    2008 NAWBO®-SF Rising Star -
    Laura van Galen, Bleu Marketing Solutions

    Laura van Galen, founder, president and CEO of Bleu Marketing Solutions, Inc. and Bleu Properties, Inc., is an authoritative direct marketer that understands the woven fabrics of customer acquisition and customer retention marketing with over 22 years of domestic and international success in this field.

    In 2001, after four years heading up a list management division of a leading list management firm, Laura decided it was time to start her own company, and began Bleu Marketing Solutions, Inc., an agency focused on supporting large businesses to acquire new customers through offline and online list marketing. Using nothing more than credit cards the first year to get started, the company now enjoys profitability and consistent annual growth.

    In an online arena that is fraught with fraud and crime, Laura believes it is her philosophy of honesty, pride and people that sets her apart. She created a mentor program where she trained and molded young adults in this field – and then hired 90% of them to work for her. She is often invited to speak at events such as: at MacWorld 2002, Northern California Direct Marketing Association, Women in Leadership at Santa Clara University, San Francisco State University MBA Marketing Department, and more. Bleu Marketing Solutions, Inc. was also honored as one of the fastest growing companies in the Management Consulting Services industry by Inc. Magazine 2007.

    2008 NAWBO®-SF Social Entrepreneur
    Dr. Mimi Silbert, Delancey Street Foundation

    Mimi Silbert serves as the President, Chairman of the Board and CEO of the Delancey Street Foundation, which is a nonprofit rehabilitation program serving ex-felons, prostitutes, substance abusers, and others through 5 national centers, and headquartered in San Francisco. For over 35 years, Delancey Street has provided residents with academic, vocational, and social skills, and the discipline, values, and attitudes they need to live in society legitimately and successfully -- at no cost to the client or taxpayer. There are currently over 15,000 successful graduates all living drug, crime, and alcohol free. Mimi is a social entrepreneur in the truest sense, developing business models such as the Delancey Street Café, Moving & Trucking Company and Christmas Tree lots, that create funding for the organization while providing vocational skills to the residents. Although Delancey Street is her primary life work, Silbert is also a recognized national expert in criminal justice. Mimi Silbert has cast her lot with society's “losers” to prove her beliefs that with struggle, courage, and discipline, together they can be “winners” and transform impossible dreams into reality by pooling their resources, supporting one another, and living lives of purpose and integrity.

    4th Annual NAWBO-University®

    The fourth annual NAWBO-University® offers compelling subject matter for entrepreneurs at every stage of business growth.


    Real Women, Real Stories

    Is Bigger Better? What is the Right Size Business For You?

    It seems that we are always being encouraged to strive for the million-dollar mark. But is it really right for you? Oftentimes when our businesses grow, we see rewards, but also more complex challenges. Hear from a panel of distinguished women business owners who are all at different levels in their businesses - one who is satisfied under the million dollar mark, one who aspires to make that mark, one who has crossed that mark and come back again, and another who has gone far beyond the million-dollar benchmark.

    Marketing Mavens Share Their Secrets – Learn Their Unique Marketing Techniques!

    This symposium of women panelists will each discuss how they target their markets and communicate with them. Each panel member will discuss their unique marketing techniques, including using technology, strategic alliances, grassroots marketing, guerilla marketing, traditional marketing and more. Whether you are a one-person business or a multi-million dollar business, you will walk away with specific tips that will apply to you.

    Both of these sessions will be interactive and engaging, with audience members asking direct questions of the panelists. Attendees will leave with a better understanding of the right size business for them and how to authentically market themselves and their businesses.

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