NAWBO-SF e-news masthead
THE NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS                 SEPT 2004

Contents

 Welcome
 NAWBO Events Calendar
 President's Letter
 Member of the Month
 NAWBO News & Events
 Public Policy
 New Members
 Member News
 Community Events
 How You Can Get Involved
 Quote of the Month
 Subscription Info / The Fine Print


  

  "Equal
  Opportunity
  for Women"

  Join us on
  September 23
  for our monthly
  dinner event



Grow Thrive Lead
 
WELCOME

Welcome to NAWBO-SF's September 2004 e-newsletter. You can also read this e-newsletter online at:
www.middleastwomen.org/enews/september_2004.html

Remember - you can always register online for NAWBO-SF events:
www.middleastwomen.org/register.html

NAWBO EVENTS CALENDAR

UPCOMING NAWBO EVENTS

PRESIDENT'S LETTER
Sharon Gadberry

GROW, THRIVE, LEAD
by Sharon Gadberry
of Power Transitions
(www.tmgoi.com)

NINE TO FIVE IS STILL ALIVE
. . . in the aisles of Wal-Mart. Remember the movie "Nine to Five"? Thanks to the great acting by Dolly Parton, Lily Tomlin, and Jane Fonda, the world learned about how women were treated in the workplace. Well, have things really changed that much since 1980? Apparently not at America's biggest employer. Don't miss this month's dinner event with Irma Herrera—she will tell us the fascinating inside story of the big multi-million dollar Wal-Mart suit. This suit is already making women's history, and Irma's organization, Equal Rights Advocates, is a major leader on the team. You can read more about this event on our website where you can also find press clippings about the suit.

Join us on September 23, and you can meet Irma, and dozens of other exciting women business leaders. Enjoy the views of the Bay at our new venue, The World Trade Club, located directly behind the Ferry Building in San Francisco. Valet parking is available for $10 in the lot right in front of the club, or you can easily walk there from the Embarcadero Muni/BART Station.

READY, SET, GROW YOUR BUSINESS!!
A new feature is in the works for the NAWBO-SF website which will attract new clients for our members. Your business will be featured on a list searchable by member name, business name, or type of business or service. We will be publicizing this list to NAWBO-SF corporate partners, affiliate organizations, and government agencies. Other upcoming projects in the works include an "I am a NAWBO member" graphic link for your website which will link your website to the NAWBO-SF website (which is great for search engine rankings, and will showcase your membership), and an Internet marketing campaign which will help advertise our members' businesses. In order for these projects to be successful, we need 100% participation of our members in the upcoming marketing survey.

Our chapter is also launching a major effort to expand our membership and create a more ethnically diverse culture, one that reflects the ownership population of women-owned businesses in the Bay Area. Citibank is funding the effort with a $25,000 corporate partnership. Our goal is to double our membership, and to raise the percentage of ethnic participation to at least 60 percent. I know how annoying it is to fill out surveys, especially when it comes to checking the "ethnicity" box, but we hope you will help us in this important effort.

So please, watch for the survey in your email and take the time to fill it out. Your NAWBO-SF chapter and your business will grow as a result of your efforts.

PEOPLE POWER ADDED TO NAWBO-SF LEADERSHIP
We are delighted to welcome four new NAWBO-SF Board members for 2003-2004: Mary Janaitas of MSJ Consulting, Nora Pickron of cSoftGroup, Inc., Jackie Reiman of Secure Futures, and Valerie Camarda of Marketing Sense. These women are energetic, experts in their field, and dedicated to helping other women succeed in their business.

VOTE NO ON DOUBLING OUR TAXES
NAWBO-SF is looking out for your interests. If you are a San Francisco business owner, you will be directly or indirectly affected by the November ballot initiative (Proposition K) which doubles the business tax. If passed, this tax, which will be the highest in all Bay Area cities, will set the standard for other cities to raise revenues on the backs of small business. The San Francisco Small Business Advocates are leading the fight against this initiative. NAWBO-SF has submitted a ballot argument, which you can read on the NAWBO-SF website. If you want to participate in defeating this measure, please send me an email: [email protected].

NAWBO-SF ATTRACTS GLOBAL ATTENTION
Last week I had the pleasure of a visit from a sister entrepreneur, Arnelle Levy from Lyon, France. She is a member of our affiliate organization, World Association of Women Entrepreneurs - FCEM. Arnelle and her husband want to buy a business here in the Bay Area and move their family here. She is already in touch with some of our members who have the kind of large and well-established business she would be interested in. (Here is where our new searchable database will come in handy.)

LOCAL GIRL GOES GLOBAL
In the other direction across the Atlantic, long-time NAWBO member and supporter Susan Kirchenbaum is taking a sabbatical and moving to Spain for one year. See her article in the "Member News" section for more.

Sharon Gadberry, Ph.D.
President, NAWBO-SF

MEMBER OF THE MONTH

Each month we present an award for "Member of the Month," who is selected by the NAWBO-SF Board of Directors. The purpose of the award is to express appreciation for volunteers who have helped NAWBO to Grow, Thrive, Lead.

MARGO SOUZA

We would like to congratulate Margo Souza, NAWBO-SF's member of the month for September.

Margo Souza joined her family's dairy farm business in 1984 when the herd of milking cows numbered 600 head. The count is now over 1,000 milk producing cows with an equal number of replacements growing up toward their production years. The dairy has 12 employees most of which live on-site.

The operation was started by Harry Souza in 1933 when he began accumulating small parcels of adjacent land in California's San Joaquin Valley. The farm now fills 340 acres and grows alfalfa, corn, and oats for feed.

Margo also serves on numerous industry boards including the California Milk Advisory Board, the Western United Dairymen and the Stanislaus County Agriculture Board. In recognition of her work, last year the Stanislaus County Commission on Women honored her as one of the Outstanding Women in Stanislaus County.

Margo has participated with NAWBO-SF in many ways, and we congratulate her for her achievements as a woman business owner, and as an outstanding member of NAWBO-SF.

Margo can be reached at:
E-mail: [email protected]
Web: www.moomilk.com/fence/souza.htm

NAWBO NEWS & EVENTS

September's Dinner Event
EQUAL OPPORTUNITY FOR WOMEN - IT AFFECTS ALL OF US

Irma HerreraKeynote Speaker: Irma D. Herrera, Executive Director, Equal Rights Advocates

We have a very special and exciting speaker to kick off our monthly meetings. Irma D. Herrera is Executive Director of Equal Rights Advocates, a San Francisco based civil rights organization dedicated to advancing equal opportunity for women and girls (www.equalrights.org), leading the fight for women's equality for almost 30 years.

Irma's organization is leading the team that has engaged Wal-Mart in a class action suit concerning jobs, pay, and promotions for 1.6 million current and former women employees and managers.

It is widely believed that this suit will force employers to address unequal pay for women, which right now is an average of 77% of what men are paid. (See Washington Post article for a recent analysis.) Experts say, "Because Wal-Mart is so big, so enormous, so powerful . . . where there is a large lawsuit, people pay attention—if Wal-Mart starts promoting women and allowing them to go where many men have gone, it's going to open a lot of doors."

As a leader of this landmark effort, Irma will share with us the background and the progress of the case, which has implications for all women, including women business owners.

Irma will also be receiving our NAWBO-SF President's award for Community Advocate of the Month.

Note the new venue!

WHEN: Thursday, September 23, 2004
TIME: 6:00 PM – 9:00 PM
WHERE: World Trade Club (behind The Ferry Building at the foot of Market Street), San Francisco (click here for map and directions)
COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.
REGISTER ONLINE: www.middleastwomen.org/register.html

For more info, or to register via phone, contact:
Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected]

Find out more about this event

    

SECOND TUESDAY - NEW MASTERMIND™ SERIES

Mastermind™ is an advisory board program for women leading businesses. Participants, who have committed to attending the six-month cycle, meet on the second Tuesday of each month for continental breakfast from 7:30a.m. to 9:30 a.m. at the office of Carlton, DiSante & Freudenberger LLP, 260 California St., San Francisco. This month, the meeting will be held on August 10th.

Mastermind provides program members with an advisory board of NAWBO women who share business know-how, feedback, and insight from their own experience, and it's a great way to connect with other NAWBO members in a supportive environment. The current program enrollment runs through November and is filled.

Those interested in participating in the next Mastermind series should contact Rhoda Singer at 415.333.2130, email: [email protected], FAX 415-586-6606, to be placed on the waiting list.

    

THIRD TUESDAY RELATIONSHIPS & REFERRALS (EAST BAY)

On Tuesday, September 21st, NAWBO-SF's regional networking breakfast in Oakland gains momentum. We encourage interested members and guests to join other women business owners to make friends, exchange ideas, share leads, lend support, recommend resources and build momentum through these powerful networking opportunities.

Meetings, including a continental breakfast, take place from 7:30 a.m. - 9:00 a.m. at Twist Restaurant in the newly restored Washington Inn at 495 10th Street, across the street from the Marriott Convention Center and within walking distance of the 12th St. BART station. Park conveniently at the Convention Center or on the street.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at: www.middleastwomen.org/register.html, or with Rhoda at 415.333.2130; email: [email protected].

    

FOURTH TUESDAY RELATIONSHIPS & REFERRALS

On Tuesday, September 28th, NAWBO-SF's regional networking breakfast takes place in Marin. Meetings are held at 7:30 a.m. on the fourth Tuesday of each month at Il Fornaio in the Corte Madera Town Center.

Come prepared to meet other women business owners, share information and ideas, and develop a wealth of valuable contacts to help expand your business.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at: www.middleastwomen.org/register.html, or with Rhoda at 415.333.2130; email: [email protected].

    

Fall 2004's Brown Bag Lunch—
Pragito DoveLUNCHTIME ENLIGHTENMENT
Creating Balance in Your Life: Meditation for Business Success

With Pragito Dove

Join us for a fascinating exploration of the power and freedom of meditation for business success and creativity. Expert and best selling author Pragito Dove reveals the secret to meditation, not as a practice, but as a way of life. She shatters our preconceptions that meditation necessitates sitting in silence and introduces us to a unique range of expressive techniques and simple methods to release physical, mental and emotional stress. Dove shows how meditation can be fun, accessible and immediate. You, too, can learn her five easy techniques to reduce physical stress, increase mental clarity, and encourage productivity.

WHEN: Wednesday, September 22, 2004
TIME: 11:30 AM to 1:30 PM
WHERE: Carlton, DiSante, & Freudenberger, 260 California Street, Suite 500, San Francisco
COST: $10/members; $15/guests (bring your own lunch)
REGISTER ONLINE: www.middleastwomen.org/register.html

For more info, or to register via phone, contact:
Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected]

Find out more about this event

    

JOIN THE MARKETING COMMUNICATIONS COMMITTEE
AND GROW, THRIVE, & LEAD

The Marketing Communications Committee works to serve NAWBO-SF by attracting members and potential members to NAWBO-SF through compelling, innovative marketing programs that communicate the many benefits that NAWBO offers to women entrepreneurs. We gather vital information and news from NAWBO committees and members and disseminate it through the monthly online newsletter and chapter website. The marketing communications committee will also be instrumental in promoting the 2005 NAWBO-U event, ensuring NAWBO's visibility at events sponsored by other women's entrepreneurial groups and like-minded business organizations, and coming up with new, innovative ways to market NAWBO.

If you're interested in participating with us, helping NAWBO-SF, and learning great marketing tips for your own business from our marketing chair, Valerie Camarda, and other members, please email Valerie at: [email protected], or call her at 510.428.4077.

    

NAWBO-SF LINKS TO ENTERPRISE FOR HIGH SCHOOL STUDENTS

If you need dependable and skilled help for your business projects, or for part-time or temporary duties, consider calling Enterprise for High School Students. You will benefit from EHHS careful screening processes and pre-training. In the meantime, high school students will receive valuable paid work experience which helps them toward their future goals.

PUBLIC POLICY

AB 1643 (Ridley-Thomas) PASSES SENATE & ASSEMBLY

August 26, 2004

Assembly Bill 1643 (Ridley-Thomas), the National Association of Women Business Owners, California (NAWBO-CA) legislation requiring a study of Employment Development Department (EDD) employee misclassifications, has passed the State Senate and Assembly.

The Governor now has thirty (30) days to sign or veto it.

Find out more about AB-1643 on the NAWBO-California website.

NEW MEMBERS

We would like to welcome our new members:

Barbara Newell
CEO/Chairman of the board
Performance Coatings, Inc.
360 Lake Mendocino Drive
Ukiah, CA 95482
Phone: 707-462-3023
Email: [email protected]
Web: www.penofin.com

    

Diane Weinsheimer
President
Weinsheimer Group
P O Box 2605
Walnut Creek, CA 94595
Phone: 925-280-2963
Email: [email protected]
Web: www.weinsheimergroup.com

    

Valerie Camarda
Principal
Marketing Sense
1316 67th St., Suite 4
Emeryville, CA 94608
Phone: 510-428-4077
Email: [email protected]
www.marketingsense.net

A Marketing and PR consulting firm offering practical methods, proven strategies and innovative ideas that produce outstanding results.

    
Pamea Valverde Horick
Principal
Succession
104 Caribe Isle, Suite 1100
Novato, CA 94949
Phone: 415-883-1597
[email protected]

Helps business owners rise above day-to-day operations to focus on the long-term sustainability of their companies.

    

Suzanne Tucker
Owner
One Stop Graphics
211 14th avenue
San Francisco, CA 94118
Phone: 415-781-8600
[email protected]
www.onestopgraphics.com

We look forward to seeing you at upcoming events!

MEMBER NEWS

NAWBO MEMBER SUSAN KIRSHENBAUM TO SPEND A YEAR IN SPAIN

Susan Kirshenbaum, president of Kirshenbaum Communications, and long-time member of NAWBO, is taking a break. Susan and her husband, Jack, are off to Girona, Spain, beginning this September, for a one-year sabbatical.

After running a successful creative agency for a dozen years North Beach, she now works from home, providing brand consulting to Mattel (Barbie Collector), and Fireman's Fund.

Her lovely San Francisco home, with a fabulous view, is available for rent in September, through Better Property Management. If you are interested, please contact Felice Kaplan at 415-861-9980 ext. 12 or [email protected] for details.

A message from Susan:

To my fellow NAWBO members:

I firmly believe that we entrepreneurs need to provide benefits to ourselves. Apple was famous for offering sabbaticals. As business owners, it is up to each us to decide what we really need and want, and to do what is important to each of us.

To me, this sabbatical is a dream come true. It is already as valuable as owning a business. It is a way to reinvent myself. And, a sabbatical fans the flame of entrepreneurship.

It is a thrilling to envision living in Spain for a year, spending time leisurely with my husband, painting, and being absorbed in another language and culture.

Yesterday I went on the Big Dipper roller coaster in Santa Cruz. I can already tell this experience is going to be more exciting. It's just a lot of work getting ready to go!

—Susan Kirshenbaum

Susan can be reached at [email protected].

COMMUNITY EVENTS AND HAPPENINGS

9th ANNUAL GLOBAL WOMEN'S FORUM
Women's Entrepreneurship in the European Union:
Shaping Favorable Public Policy

Presented by the Euro-American Women's Council (EAWC) and its Coalition Partners WIPP (Women Impacting Public Policy) and BWE (Black Women Enterprises)

November 6 - 11, 2004 ~ Greece

EAWC's 9th Annual Global Women's Forum is designed to meet the needs of leading business executives from the U.S. and Europe who are interested in exploring business opportunities and forging alliances and co-operations with entrepreneurs in Greece and Europe.

Find out more: http://www.eawc.org/forums/8/index.html
Read the invite: http://www.eawc.org/Invitations/invitation_En.htm

    

THE AWRT TELE-SEMINAR PROGRAM
How to Manage a Career Path of Detours, Roadblocks and Green Lights

Presented by American Women in Radio and Television, Inc. (AWRT), a non-profit, professional organization of women and men who work in the electronic media and allied fields.

Wednesday, October 13, 2004 / 2:00 - 3:30 p.m. (ET)

Has your career reached a roadblock? Do you ever feel like your job is full of detours that really aren't getting you where you want to be? Do you ever wonder how others achieved the "green light" on the road to success?

Join a panel discussion with some of the Most Influential Women (MIW) in radio who will share their real-life stories of triumphs and struggles. Whether you are just starting out in the industry or an experienced professional—you will learn first-hand tips and tools for career advancement from some of the most accomplished women in broadcasting.

To find out more, or to register:
http://www.awrt.org/Conferences/Tele-Seminar.html

    

HAVE YOU WRITTEN A BOOK? DO YOU WANT TO?
From Brainstorm to Book to Bank Account: How Consultants Write, Publish, and Profit from their Books

Presented by the Institute for Management Consultants

Monday, September 13, 2:00 pm ­ 6:30 pm
Clarion Hotel, Millbrae

This program for everyone who has written a book or wants to. Bring your idea, your manuscript, your finished book, your related products, and be ready to share and learn.

Special guest presenters include:
• Michael Larsen, literary agent
• Pete Masterson, book designer and past president of Bay Area Independent Publishers Association

Moderator: Mike Van Horn, author of a dozen books and workbooks including How to Grow Your Business without Driving Yourself Crazy

Register online: https://www.cvent.com/

HOW YOU CAN GET INVOLVED IN NAWBO
QUOTE OF THE MONTH

"The vision must be followed by the venture. It is not enough to stare up the steps—we must step up the stairs."
—Vance Havne

SUBSCRIPTION INFO / THE FINE PRINT

If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to: Anastasia Fuller at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website:
www.middleastwomen.org/membership.html.