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Grow. Thrive. Lead.


NAWBO San Francisco Newsletter


May 2005 Newsletter

Join us on
May 12th for our exciting dinner event "Get What You Want, Now!"

Grow Thrive Lead


Welcome to the May 2005 issue of NAWBO-SF's enewsletter.

Thanks to everyone who came and participated in the Women Entrepreneurs Benefit on April 22nd. We hope you enjoyed yourself and came away inspired! We have more great events coming up, so be sure to check out our events calendar!


NAWBO Events Calendar

May 12 - "Get What You Want, Now!," Dinner Event
Learn how to overcome obstacles, create a compelling vision and achieve the success you deserve.
Find out more about this event

May 17 - Relationships and Referrals (Oakland)
Note: After-dinner meeting instead of breakfast.
Join us in Oakland for regional networking where we explore just-in-time topics, and foster relationships that establish ever-widening circles of influence.
Find out more about this event

May 18 - "Microsoft Outlook—a Powerful Contact Management Tool Save Time, Save Money - Get Organized," Brown Bag Lunch
Judith Stark, an IT consultant with over 20 years of experience, will introduce you to some of the many hidden ways that Outlook can do the work for you.
Find out more about this event

May 19 - Relationships and Referrals (Walnut Creek)
Business women and entrepreneurs meet in this comfortable forum to exchange ideas and discuss challenges.
Find out more about this event

May 24 - Relationships and Referrals (Marin)
Build business, grow relationships, and meet and discuss important topics at our regional networking breakfast in Marin.
Find out more about this event

June 8 - "How to Look Great in Print (and on the Web): Building Your Visual Brand," Brown Bag Lunch
Nancy Webb will share the basic "rules of thumb" that graphics professionals use, the dos and don'ts that will help you create a more polished and professional look.
Find out more about this event

July 14 - Member Appreciation Dinner - Bastille Day Celebration!
Celebrate with wine, gifts and, perhaps, song as we lift our glasses and join in a chorus of the Marseillaise.
Save the Date!

President's Letter

Grow, Thrive, Lead

This is my last message as your Chapter President. Next month, I will gracefully retire to the Board position of "Past President." It is incredibly satisfying to leave the Chapter on a high note, with money in the bank, the most members we have ever had, and another huge W.E.B. event successfully achieved. I am especially proud of the level of participation of our members, which appears to be about 70%. We have an effective group of officers nominated to take over the reins, headed by May Pon.

May had been Treasurer of the organization for several years, before becoming President-Elect for 2004-2005. May then proceeded to do a wonderful job chairing the WEB event which I keep hearing people say is the "best ever."

This month you will be presented with the list of nominated officers, all of whom have proven their commitment and effectiveness as leaders of programs and committees.

I hope that each of you will consider taking the first step toward being a NAWBO chapter president, which is to volunteer for a committee. We have a number of exciting projects going on and you will get a chance to interact with quality women business owners. You may find, as I did, that NAWBO supports you in developing new leadership skills as you venture from your comfort zone to help the organization move forward.

Thanks to everyone for making my two years in office highly memorable and rewarding.

"The best way to predict your future is to create it."

Sharon Gadberry, Ph.D.
President, NAWBO-SF

Retrospective and Thanks

Women Entrepreneurs Benefit and NAWBO-U 2005

by May Pon, M. Butterfield-Brown & Associates, Ltd.

"First we educate you, then we inspire you..." These words reflect the ringing theme that described the exciting and new NAWBO University educational sessions held in the morning on April 22, 2005, followed by the San Francisco Bay Area Chapter's 21st Annual Women Entrepreneurs Benefit luncheon and awards ceremony.

In a first-of-its-kind educational forum for women business owners in the Northern California region, NAWBO-SF joined with Golden Gate University in presenting two outstanding educational sessions. The first session featured Golden Gate professor Diana Israel in a session titled "How to Partner and Compete with Big Business."

Concurrently, another session called "Surviving and Thriving through Fluctuating Business Cycles" had Mary O'Hara Devereaux, author of Navigating the Badlands, moderate a panel of extraordinary women entrepreneurs. We enjoyed the presentations by Julie Reinganum, BJ Hardman, Margo Souza ,and Katie O'Brien sharing their wisdom and successful experiences with real world business cycles.

Comments received include: "Fun and personable, as well as highly informative." "Very dynamic speakers." "Interesting case studies." "Margo! Very fun and practical." "Diana is an excellent speaker, very knowledgeable."

NAWBO-SF President, Sharon Gadberry, presented San Francisco Fire Chief, Joanne Hayes-White, with the President's Woman of Influence Award. The President's Community Advocate Award was given to Equal Rights Advocates in absentia.

The 2005 Trailblazer award was presented to Paula LeDuc, of Paula LeDuc Fine Catering, and the 2005 Rising Star award was presented to Loran May, of May & Associates, Inc.

"Commitment to excellence, excitement and appreciation for clients and staff, doing what she loves, relationship first, attention to details"—these all describe the qualities that resonate with both Paula and Loran. Our honorees exemplify the passion, excellence, and determination of outstanding stars in our community.

Guests at WEB always leave energized and excited about the unlimited possibilities open to them, inspired by these remarkable women. This year was no exception. NAWBO is proud, as we have been for 21 years, to showcase women-owned businesses as leaders, promoting them and helping them succeed in business.

We would like to thank all our corporate partners, including Citibank, Wells Fargo, and Chevron Texaco for their help with volunteers and in-kind contributions. Diana Kimbrell, of Kimbrell & Co., and Maggie Braff, of Kennedy Events, took numerous extra steps to help make our event successful. We thank our WEB committee of 20 extraordinary members who contributed their time and expertise. Your enthusiasm and dedicated efforts made a difference and was most appreciated.

Coming soon—more photos!



Thank You From Your Rising Star

Hello everyone,

I just wanted to follow up with a thank you for the lovely awards event—the whole NAWBO team worked exceptionally hard and pulled off a really great event. I was impressed by the beautiful hall, the decorations, the number of attendees, NAWBO-U (I hear it was very informative from the 2 employees I sent there), the quality of the speakers, and everything!

Great job. Your hard work paid off!

Thank you for this special award. I think that was my "15-minutes of fame" and I enjoyed every minute of it. The award itself is lovely. I will look at it fondly for years to come, and the certificates from our Senators—WOW!!! The video was top-notch—Janel and Dan did an amazing job of cutting hours and hours of tape down to a really tight and informative 3 minutes!!! I could only see it over my shoulder, but am looking forward to watching it again once I find a VCR machine.

Again, thank you for the award. This has been the most amazing experience!



NAWBO News & Events

May 12 Dinner Event:

Get What You Want, Now!

Learn how to create a compelling vision and overcome obstacles to achieve the success you deserve.

Inspired by the winners honored at WEB? Want to find out how you can change your life to get what you want? Come hear our panel of coaches on May 12. They'll help you formulate your plan for changing direction and getting where you want to be.


Caterina RandoCaterina Rando: An internationally recognized speaker, Caterina is passionate about motivating people to live more fulfilling personal and professional lives. Her speaking and training programs have invigorated and inspired people to take actions that have made a difference. In the last 12 years she has worked with hundreds of people to advance their careers and uplift their lives.

Francine WardFrancine Ward JD: Francine is a highly sought after life coach, motivational speaker, and the author of Esteemable Acts: 10 Actions for Building Real Self-Esteem (Random House 2003) and 52 Weeks of Esteemable Acts (forthcoming, September 2005). Her concept of Esteemable Acts allowed her to go from a drug addicted, alcoholic prostitute to a lawyer, successful entrepreneur, author, and marathon runner. Her life and message are one of the most stunning examples of victory over adversity.

Joanne BremModerated by Joanne Brem: Joanne maximizes leadership potential and creativity in her corporate and entrepreneurial clients and their teams. She helps them develop the mind set, capacities and skills needed to execute their vision passionately, which creates extraordinary results and fulfillment in their businesses and lives.

Find out more about this event.

Date: Thursday, May 12, 2005

Time: 6:00 p.m. – 9:00 p.m.

Location: The World Trade Club, behind the Ferry Building in San Francisco (map and directions)

Cost: Pre-registration $40/members, $50/guests; or pay at the door $45/members, $55/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Regional Outreach Meetings:

Relationships and Referrals

East Bay Breakfast Networking MeetingThis series of meetings provide an efficient, comfortable forum for business women and entrepreneurs to meet monthly, exchange ideas and discuss challenges. While promoting networking, these meetings focus on just-in-time topics and encourage relationships that build ever-widening circles of influence. Unlike a leads group, these meetings concentrate on moving from casual contacts to trusted colleagues who bring a wealth of insight and know-how to motivated business women. Cost includes continental breakfast or hors d'oeuvres.

Registration Information

Cost: Pre-registration is $12 for members and $15 for guests; pay at the door $15 members, $18 guests
RSVP: Register online at: www.middleastwomen.org/register.html, or with Rhoda at 415.333.2130; email: [email protected]

Dates & Locations

New! After work meeting at Cafe Verbena in Oakland. Come to relax, enjoy light hors d'oeuvres, have a drink and share insights, information and ideas with East Bay women business owners. Cash bar:


Date: Tuesday, May 17, 2005
Time: 5:30 p.m. – 7:00 p.m.
Location: Verbena Café's Atrium in Oakland, 1111 Broadway
(the APL Office Building), in front of the 12th Street
BART Station at 11th

Walnut Creek

Date: Thursday, May 19, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio, 1430 Mt Diablo Blvd in Walnut Creek


Date: Tuesday, May 24, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio in the Corte Madera Town Center


May's Brown Bag Lunch:

Microsoft Outlook: A Powerful Contact Management Tool Save Time, Save Money—Get Organized!

Judith StarkWith Judith Stark

We all know the value of establishing and maintaining personal relationships with our clients, colleagues and associates. We spend a great deal of time nurturing these relationships and gathering important information about each one. Being able to retrieve this information quickly and let it work for you can give you the competitive edge in today's market. However, paper record-keeping can be cumbersome, expensive and very time-consuming for a small business.

MS Outlook can help you manage all the above . . . AND MORE.

Judith Stark, an IT consultant with over 20 years of experience, will introduce you to some of the many hidden ways that Outlook can do the work for you.

We will explore:

• Managing emails effectively using folders, rules and pre-written messages.

• Turning your Contacts list into a Contact Manager, using fields and views.

• Building and accessing a history of emails, correspondence and even phone calls—by Contact Name.

• Turning your Calendar into a Time Manager and Time Recorder, using labels, scheduling and groups.

• Using the Task list as a Project Management tool.

This will be an interactive session so please bring your Laptop PC with you. Participants should have at least a working knowledge of Outlook to benefit fully.

Note - Bring your own brown bag lunch!

Date: Wednesday, May 18, 2005

Time: 11:30 a.m. – 1:15 p.m.

Location: Law Offices of Carlton, DiSante, and Freudenberger, 260 California Street, Suite 500, San Francisco (map and directions)

Cost: $10/members, $15/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


June's Brown Bag Lunch:

How to Look Great in Print (and on the Web): Building Your Visual Brand

Techniques for creating powerful business communications

Nancy WebbWith Nancy Webb

We all generate a positive or negative reactions about ourselves and our business - before people read a single word - based solely on the appearance of our printed materials!

Make sure the impression you're making on your potential clients is the one you intend. Nancy will share the basic "rules of thumb" that graphics professionals use—the dos and don'ts that will help you create a more polished and professional look, whether you're doing it yourself or working with graphics professionals.

You will learn:

• What a Visual Business Identity is, and why you need one.

• How a Visual Business Identity can make your job easier while making you look better.

• The process for creating a great visual identity.

• The rules for applying your visual identity to print, web, and other materials.

You'll be able to use this information on any computer with any software!

Nancy Webb is an award-winning graphics designer, consultant, and professional speaker, with over 20 years of experience working with a wide variety of clients, from local start-ups to international corporations. With a mission to help businesses communicate more effectively, she has a passion for clear, comfortable, and elegant communication. She shares her graphic design insider information, so you can improve the quality of your visual communication.

Note - Bring your own brown bag lunch!

Date: Wednesday, June 8, 2005

Time: 11:30 a.m. – 1:15 p.m.

Location: Law Offices of Carlton, DiSante, and Freudenberger, 260 California Street, Suite 500, San Francisco (map and directions)

Cost: $10/members, $15/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


July 14 Dinner Event:

Member Appreciation Dinner—Bastille Day Celebration!

Our Member Appreciation Dinner falls on Bastille Day, French Independence Day. In keeping with the French theme we encourage our members to wear berets and commemorate our own independence as business owners. At this event we'll celebrate with wine, gifts and, perhaps, song as we lift our glasses and join in a chorus of the Marseillaise. Mark your calendar—you won't want to miss this one!

Date: Thursday, July 14, 2005

Time: 6:00 p.m. – 9:00 p.m.

Location: The World Trade Club, behind the Ferry Building in San Francisco (map and directions)

Cost: Pre-registration $40/members, $50/guests; or pay at the door $45/members, $55/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Second Tuesday - Mastermind Series

Mastermind is an advisory board program for women leading businesses. Participants, who commit to attending the six-month cycle, meet on the second Tuesday of each month for continental breakfast.

Mastermind provides program members with an advisory board of NAWBO women who share business know-how, feedback, and insight from their own experience, and it's a great way to connect with other NAWBO members in a supportive environment.

The most recent Mastermind Series began in January. Those interested in participating in the next Mastermind series beginning in mid-year should contact Rhoda Singer at 415.333.2130 or email: [email protected] to be placed on the waiting list. Cost for the series is $100.

Public Policy NAWBO-CA

NAWBO California Business Women Meet With Governor Schwarzenegger in Sacramento

Tustin, CA (April 19, 2005) - The National Association of Women Business Owners - California (NAWBO-CA) led by Jerri Hemsworth, NAWBO-California President, met with Governor Arnold Schwarzenegger Monday to discuss business issues that are impacting California.

The delegation was in Sacramento for the NAWBO-CA Legislative Action Summit. The group spent two days in the capital to meet with legislators to discuss issues such as health care, preschool for all, workers comp., unemployment, and the governor�s reform package.

The delegation of NAWBO leaders and members who met with the governor was made up of 30 women business owners from throughout California. Cathy Daugherty, Vice President of Legislative Action for NAWBO-CA, had set up a meeting with staff members from the governor�s office, which then turned into a face to face with the governor himself.

The governor spoke about the importance of government being run like a business and the need for accountability in politics. He also urged the group to continue letting their voice be heard at the state and local level.

The two-day Legislative Action Summit is an annual event that provides a chance for women business owners to speak up and be heard at the capital. Each day is filled with lectures and seminars to help educate women on legislation that affects business.

New Members

Welcome to our new members:

• Camille Goksever, Ephesus Wine Exporters

• Rebecca Holtzman, Spotlight Design Works

• Susan Bilney, Women's Advantage

• Paula McChesney, McChesney Design Studio

• Prudy Kohler, Art for Lunch

Community Events

NAWBO's 2005 Women's Business Conference

Early Bird Deadline Approaching!

Don't miss out on NAWBO's 30th anniversary celebration during NAWBO's 2005 Women's Business Conference, June 9-11, 2005 at Disney's Contemporary Resort in Orlando, FL. This year's keynote speakers include Daniel Pink, author of "Free Agent Nation" and "A Whole New Mind", who will deliver an entertaining and thought-provoking pitch on why right-brained talents are the next business elite. Pink will also offer practical tips and tools for how smart companies can use this to pull ahead of the competition.

Additionally, Alicia Irons, from the acclaimed Disney Institute, will also deliver an address and delve into the principles behind Disney's success and how you can apply them to your own business. The early bird deadline is approaching, so for more information and to register, please visit www.middleastwomen.org/conference.

Member News & Views

NAWBO Member Diana Kimbrell to be Honored at MDA Event

Diana KimbrellFor 10 years Diana Kimbrell has been promoting nonprofits and assisting corporations with their community work through her corporate cause-marketing firm, Kimbrell & Company. Now, the tables are turned as the Muscular Dystrophy Association (MDA) is honoring her at its second annual Gateway to a Cure event on May 25.

Since founding Kimbrell & Company, Diana has used her background in sales and extensive contacts in the media and corporate worlds to create successful "marriages" between community groups and businesses. Diana credits her "bilingual" expertise—the ability to understand and speak the language of both nonprofits and corporations—which gives her the edge in fostering strategic communication between the two sectors. "Much of the success of any type of partnership—whether it be sponsorship, cause-corporate, B2B or B2C—is in the way that it is communicated between the parties," states Diana. "We believe that if you understand the needs of each sector, you can build long-lasting partnerships with integrity."

Kimbrell & Company has worked on strategic alliances for Aetna US Healthcare, Blue Shield of California, Staples, Inc., California Transplant Donor Network, Omega Boys Club and many more California companies and organizations. She also develops the corporate partnerships for NAWBO, and her approach has been responsible for creating long lasting relationships for NAWBO with companies such as Wells Fargo, Citibank, Chevron Texaco, California Bank & Trust, City National Bank and many more.

B Ingram, MDA's California Regional Director states, "We are delighted to honor Diana Kimbrell for her fine work assisting the nonprofit community to increase visibility and viability to the corporate sector. Diana has utilized her experience and expertise in both genres to provide an invaluable service."

This spring Diana is also introducing a series of teleclasses designed to help nonprofits learn how to create partnerships with corporations. She explains, "Corporations have been much more savvy in creating these types of alliances. I like to educate nonprofits so they can better understand how to structure and benefit from these type of partnerships."

The Gateway to a Cure event will take place on May 25 at the Julia Morgan Ballroom of the Merchants Exchange Club in San Francisco.

• Find out more, including registration information, in the attached
• Or for tickets, email [email protected]

• For information on Kimbrell & Company, visit www.kimbrell-co.com

How To Get Involved

Join NAWBO, if you haven't already.

• Attend one of our networking breakfast meetings.

• Join a committee. You can contact the committee chairs directly. Go to our committees page online for more about the committees and for contact information.

• Take a guest or a client to the meeting. If each member recruits one new member, we will double our membership!

• Visit our evolving, and expanding website: www.middleastwomen.org.

• Let us know how you and your business are doing. Contact Donna Bletzinger: [email protected].

Quote of the Month

"If you hear a voice within you say 'you cannot paint,' then by all means paint, and that voice will be silenced."
     ~Vincent Van Gogh

Corporate Partners

Thanks to all our corporate partners who help make NAWBO-SF's programs possible:

Citibank Wells Fargo
ChevronTexaco City National Bank
Union Bank of California American Express Open
California Bank and Trust Washington Mutual
Pacific Gas and Electric Company Mid-Peninsula Bank
Media Partner:

San Francisco Business Times


Subscription Info / The Fine Print

If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to the newsletter editor,
Anastasia Fuller, at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: www.middleastwomen.org/membership.html.

To subscribe to (or unsubscribe from) this newsletter, contact Rhoda Singer at 415.333.2130, or email: [email protected].


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