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20th Annual WEB Event
  Join us on
  May 12 for
  our annual
  WEB event

Grow Thrive Lead

Welcome to NAWBO-SF's May 2004 e-newsletter. You can also read this newsletter online at:

Have you checked out our new website? You can now register online for NAWBO-SF events!



Sharon Gadberry

by Sharon Gadberry
of Power Transitions

Power and Influence, 2004

Ten members of NAWBO-SF chapter traveled to Sacramento to participate in Legislative Action Day. A highlight was walking the floors of the legislature together in our teal scarves, and being recognized and respected as NAWBO. Our increased clout is due to our sponsorship of AB1643, which requires the state regulating agency for employment (EDD) to document the effects on small business of its draconian and confusing definition of independent contractor. We educated legislators on the needs of the hundreds of thousands of sole proprietors who provide business-to-business services. Being recognized and understood is an important first step.

NAWBO-SF members in SacramentoOur delegation: (Myself, May Pon, Anastasia Fuller, Cloey Hewlett, Jackie Reimann, Nora Pickron, Diana Kimbrell, Cynthia Fassler, Margo Souza, Heather Sager) represented NAWBO-SF with pride as we spoke with numerous Senate and Assembly members throughout the day.

Click here to view photos from this event.

Marketing your Business through NAWBO

As the economy continues to drag, I have heard distress calls from many of our members who are hurting for contracts. How can our Chapter support you? Website marketing: We are building up the website, with a future "marketplace" section to enable visitors to link to your business websites to find the products and services they need. This year, we redesigned the website, so that is now the second most frequently visited "NAWBO" site on the Google search engine.


We sponsor networking meetings and networking sessions, so that members can form new business relationships and renew old ones.

Peer mentoring and support

"Mastermind" is NAWBO-SF's very own self-mentoring consulting roundtable. During these sessions, your business issues and challenges are discussed, analyzed, and solutions emerge.

Several members have told me that their businesses are starting to look up. A few of you are even hiring other NAWBO members to complete large contracts!

Women Entrepreneurs Benefit 2004

The WEB event (May 12) is a fabulous business development opportunity. Every year I invite my key prospects and clients (as well as other NAWBO members, and local legislators) to join my table at WEB. In the highly competitive business of Executive Outplacement, not a few of our corporate clients decided to choose us after experiencing the inspirational impact of the WEB event. Even those clients who cannot attend appreciate being invited. And when you get together with them later on, the event is a terrific topic of conversation! Remember, you have to spend money to make money.

I hope to see you, along with Mayor Gavin Newsom, CEO Joan Blades, and our three award winners, on May 12 at the Argent Hotel.

Sharon Gadberry, Ph.D.
President, NAWBO-SF


Don't miss our premier event celebrating the entrepreneurial spirit!

This year's luncheon event also features a mini-trade show/exhibit for members and corporate partners, guest speakers, and inspiring presentations from our honorees and keynote speaker, Joan Blades.

Individual Ticket Prices: $110
Table Sales: $1,500

WHEN: Wednesday, May 12, 2004
TIME: 11:00 AM – 2:00 PM
WHERE: Argent Hotel, 50 Third Street, San Francisco

For more info, or to register via phone, contact:
Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected]

>> Download the registration flyer for more info [PDF]



On Thursday, June 10th, members and guests have the opportunity to acquire useful information on topics that keep them awake at night. Sometimes a small dose of ready-to-use information is more useful than a long seminar or workshop. This program offers a variety of table topic experts facilitating discussion and contributing ideas designed to offer easy and useful solutions to help cure some of the most common small business pains. Let us know which of the following topics you'd be interested in so we can tailor the program to offer potent "medicine" and "cure" some of your growing pains:

WHEN: Thursday, June 10, 2004
TIME: 6:00 PM – 9:00 PM
WHERE: The City Club, 155 Sansome Street, 10th Floor, San Francisco
COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.


For more info, or to register via phone, contact:
Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected]

Find out more about this event


New in the East Bay!

On Tuesday, May 18th, NAWBO initiates a new regional networking breakfast in Oakland as an expansion of its successful Tuesday Relationship and Referrals program. The first meeting, including a continental breakfast, will take place from 7:30a.m.–9:00a.m. and the location will be announced shortly.

NAWBO is excited to extend this networking program to the East Bay and invites interested members and guests to join other women business owners to make friends, exchange ideas, share leads, lend support, recommend resources and build momentum through these powerful networking opportunities.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at:, or with Rhoda at 415.333.2130; email: [email protected].



On Tuesday, May 25th, another regional networking breakfast takes place as NAWBO's newest venue for building business connections with other local women business owners. Meetings will be held at 7:30 a.m. on the fourth Tuesday of each month at Il Fornaio in the Corte Madera Town Center.

So bring a friend and come prepared to meet other women business owners, make friends, exchange ideas, share leads, lend support, recommend resources, etc.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at:, or with Rhoda at 415.333.2130; email: [email protected].



Mastermind™ is an advisory board program for women leading businesses. Whether your challenge is growth, stabilizing operations, or developing an exit plans, you will face employment issues, revenue and financial concerns, customer satisfaction challenges, and questions about how best to market your products and services.

Answers to these questions often require objectivity, experience and insight. That's why NAWBO created the Mastermind™ Program. Mastermind provides program members with an advisory board of NAWBO women who meet monthly to share business know-how, feedback, and insight from their own experience, and its a great way to connect with other NAWBO members in a supportive environment.

We will begin a new six-month cycle in June 2004, facilitated by Donna Stoneham, President of Positive Impact, LLC. Meetings, limited to 12 NAWBO members on a first come, first served basis, are the second Tuesday of each month for continental breakfast from 7:30-9:30 a.m. in San Francisco. Each participant will commit to attending the six-month cycle. The cost is $100 for six meetings. Dates are: June 8th, July 13th, August 10th, September 14th, October 12th and November 9th, 2004. Location: Heather Sager's office at Carlton, DiSante & Freudenberger, 260 California Street, Suite 500, San Francisco.

If you're interested in joining, please contact Rhoda Singer, 415.333.2130, email: [email protected].



Loral Langemeier, a pioneer in financial consulting and passionate advocate of helping people master money management, provided an excellent talk including valuable financial concepts and principles. Attendees commented that the evening was "inspirational," "Just what I needed to motivate me," and that Loral's presentation was both informative and engaging.

National Association of Women Business Owners (NAWBO) Announces 20th Annual Women Entrepreneurs Benefit Hosted By San Francisco Chapter

San Francisco, CA, April 26, 2004 - The National Association of Women Business Owners (NAWBO), San Francisco Bay Area Chapter, today announced it will host its 20th annual Women Entrepreneurs' Benefit (W.E.B) on May 12th at San Francisco's Argent Hotel from 11am-2pm.

Each year, NAWBO San Francisco honors Bay Area women business owners who exemplify excellence in business performance, innovation, and contributions to the community. The honorees are selected from three categories. The Trailblazer award is for a seasoned businesswoman who has learned how to compete, to change, to create a solid, well-balanced successful business, and to be a mentor and role model for others. The Rising Star award is for a businesswoman in the entrepreneurial stage: on the fast track, prospering, and pioneering new business models, products, or services. The Social Entrepreneur award is for a businesswoman who has created a venture with social as well as business goals at its core. Winners were announced in March and will be honored at the May W.E.B. event.

NAWBO-SF President Sharon Gadberry said, "Thanks to everyone who has participated this year by submitting such outstanding candidates. We were thrilled to see so many nominees and we are undoubtedly going to have a very exciting event."

About NAWBO and Women-Owned Businesses

The National Association of Women Business Owners (NAWBO) key initiatives:

NAWBO represents women owned businesses, a powerful economic force that generates $2.3 trillion in sales each year and provides jobs for 18.5 million people. Women business owners lead 7.7 million businesses in every industrial sector, which include manufacturing, agribusiness, and retail, as well as high growth industries such as health, business and professional services.

For more information on the WEB event, contact Sharon Gadberry at 415.403.7002 or at [email protected], or online at


We would like to welcome our new members:

Elisabeth Halvorson
85 Granada Drive
Corte Madera, CA 94925
Phone: 415-924-8663
Fax: 415-945-1812
Email: [email protected]

Delivers fun by offering a variety of animal bells used as cheering bells at events from the Olympics to Little League.


Patricia Olson
SB Accounting
965 Magnolia Avenue, #39
Larkspur, CA 94939
Phone: 415.924.7219
[email protected]

Performs full charge bookkeeping for small business needs, payroll, profit and loss, balance sheet, cash flow and budget analysis are some of the accounting tasks performed.


Claire Auslen
Claire Up Your Books
6 Via Capistrano
Tiburon, CA 94920
Phone: 415.388.5926
Email: [email protected]

Provides set up and training on Quickbooks and Quicken as well as ongoing bookkeeping, monthly maintenance. We are certified Quickbooks consultants.


Elizabeth Brownrigg
Elizabeth Brownrigg
1845 Filbert St.
San Francisco, CA 94123
Phone: 415-440-1271
[email protected]

Fine Artist and Interior Designer.


Cicely Hand
Sr. Partner & Co-Owner
CH Media Works - Optimum Media Results
9 Balboa Ave
San Rafael, CA 94901
Phone: 415.457.0315
Email: [email protected]

Provides effective and on-target media and presentation training. The company is dedicated to providing integrated communications training that enhance, support and reinforce company's services, products, customers, and employees.


Teresa Williamson
Tango Diva
91 Turnberry Road
Half Moon Bay, CA 94019
Phone: 650.759.1005
Email: [email protected]

Our goal is to empower women to explore the world and themselves with confidence and style. We employ the written word, an online community and travel merchandize as tools to help women find their strength to travel alone.


We look forward to seeing you all at upcoming events!



Two City National Bank clients are being honored at NAWBO-SF's Women Entrepreneurs Benefit (WEB) on May 12 with awards recognizing their exceptional business accomplishments. Congratulations to Cameron Tuttle, founder of Bad Girl Swirl, Inc., for being named this year's "Rising Star," and to Kimberly U. King, president and CEO of King Security Services, Inc., for earning this year's "Trailblazer" designation.

Bad Girls Are Big Business

Cameron TuttleInspired by the hit movie, "Thelma & Louise," Cameron Tuttle quit her job at a fashion magazine in New York to set out on her own personal adventure—writing "The Bad Girl's Guide to the Open Road." Fortunately the open road was more fortuitous for Cameron than for the film's heroines, ultimately leading her to a best-selling book series, a successful business and the honor of being named NAWBO-SF's "Rising Star."

"It's very gratifying and a real honor to be acknowledged for my entrepreneurial ventures," said Cameron. "I'm first and foremost a writer, and it's been fun to get recognition for being an entrepreneur and for some out-of-the-box thinking."

Published in 1999, her first Bad Girl's Guide struck a chord with women across the country, prompting her publisher to ask for more. Cameron now has a best-selling series, The Bad Girl's Guides (Chronicle Books), and is the founder of Bad Girl Swirl Inc., a marketing and licensing company that promotes her books, gifts and the Bad Girl lifestyle. Her Web site,, averages two million hits per month and her books have sold more than a million copies. Her fourth book, "The Bad Girl's Guide to Getting Personal" hits bookstores in the fall, and she just finished shooting the pilot for a TV series based on her books.

"A Bad Girl is you at your uncensored best—whoever you are, whatever your style," Cameron explained. "A Bad Girl doesn't feel obligated to live by everybody else's rules. She knows herself and what she wants, and goes after it with style and a sense of humor."

By that definition, Cameron certainly is a Bad Girl.

Her advice to fellow women entrepreneurs: Take the time to find and build the right support network of lawyers, accountants, bookkeepers, and bankers.

"There's a level of comfort you get from knowing you have a team of people you trust working with you," Cameron explained. "Put effort into finding and building what I call a 'professional pit crew'—it pays off, especially in peace of mind.

"As an entrepreneur you sometimes feel like you're doing it alone. But with a good support team you don't have to feel that way."

Blazing Trails in the Security Industry

Kim KingKimberly King, winner of this year's Trailblazer Award, hadn't planned on following in her father's footsteps. But when her parents announced plans to sell the family business, it seemed a better option than the job she hated at a major oil company. So, she gave her boss 30 days' notice, received about three hours of training from her father, and suddenly found herself in charge of King Security Services, Inc.—a female in the decidedly male-dominated security industry.

"The transition was tough, going from working for a major corporation to running my own business," said Kim. "I didn't know anything, and I couldn't take a salary because there wasn't enough money."

Since she took over in 1990 Kim has increased revenues from $300,000 to more than $10.5 million, and expanded her staff from 25 to more than 400 employees. Her company provides armed, unarmed, uniformed and undercover security, loss prevention and investigative services throughout the San Francisco Bay Area. Clients include major retail providers, transit authorities, the United States Coast Guard, commercial and residential complexes, hotels and hospitals.

She attributes her success to getting involved in the community, providing a good service and treating employees fairly and with respect.

But, she said, "Being confident and believing in your own abilities is the single most important element of success."

"I remember attending NAWBO's WEB event for the first time in the early 90s, and I was in awe of the women who had accomplished so much and were pursuing their dreams," said Kim. "To be one of the people receiving an award now is just amazing."

An Entrepreneur's Bank is a Key Supporting Player

Both women agree that the right bank can play a key role in a company's success.

"Choosing the right bank makes a huge difference to me," said Cameron. "As an author, my cash flow is unusual—I receive royalties two times a year. My previous bank didn't understand what I do for a living and I couldn't get them to release funds. Now I'm with City National Bank, and it's wonderful to have a bank that that takes the time to get to know me and understand the unique nature of my business."

"I want a bank that will help my company grow and grow with it," said Kim. "I need a bank that will see my company's needs and step up to the plate. City National Bank does that."

City National Bank
About City National

City National Corporation (NYSE:CYN) is a financial services company with $13.2 billion in total assets. Its wholly owned subsidiary, City National Bank, is California's Premier Private and Business Bank(R). The bank provides banking, investment and trust services through 53 offices, including 12 full-service regional centers, in Southern California, the San Francisco Bay Area and New York City. City National is ranked among America's top companies in Forbes magazine's "Super 500" list. It also is one of the nation's top wealth managers, according to Barron's magazine. The company and its affiliates manage or administer more than $30 billion of client trust and investment assets. For more information about City National, visit the company's Website at



An Extra Special "20th Anniversary and 13th Annual San Francisco Small Business Network Awards Gala" will be taking place on WEDNESDAY, 2 JUNE from 6:00 p.m. to 9:00 p.m. at the World Trade Club. Last year was a terrific sell-out event. Don't miss this great event! Please call Syndi Seid at 415.928.1912 or at [email protected] for complete details on how you can attend and support the NAWBO table currently being organized.



Co-Hosted by NAWBO Member Maureen Simon

When a leader triggers resonance, you can see it in people's eyes: They are involved and they light up. Passion and enthusiastic energy build as they do their best work. When leaders develop the inner side of leadership they increase their ability to make resonant choices instead of habitual ones. Their decisions then reinforce what matters, with strong and positive impacts in service excellence, collaboration and increased productivity.

Women inside and outside the corporation are making it a priority to develop this inner side of leadership. This workshop explores the contribution these women leaders make and how to strengthen their impact and results.

Saturday, May 8, 2004, 9:30-4:30pm, San Francisco State University Downtown Center, 425 Market St., $165

Contact Maureen Simon at 415.381.5115 for more information, or download the flyer below.

>>Download flyer for this course



Executive Women's Golf AssociationWant to learn how golf can advance your career and business goals? Come to the Executive Women's Association one-day workshop, "Turn Golf Into Gold™," Saturday, May 22 from 8:30a.m. to 5:00p.m. at Oakmont Golf Club, Santa Rosa. The workshop, which is being presented by the Sonoma-Marin-Napa Chapter of the Executive Women's Golf Association (EWGA), is open to women golfers of all skill levels.

The workshop includes classroom, practice range and on-course instruction to demonstrate how to use golf to build better business relationships. Topics include:

Pre-registered admission of $130 for the program includes classroom and on-course instruction, practice range, lunch and post-workshop hors d'ouevres and networking. Advance registration is required. For registration and other information visit or call the EWGA HOTLINE at 707.522.8800.



SBA Expo 04This three-day event will focus on recognizing the tremendous contributions made by America's small businesses while also providing entrepreneurs with incredible educational, networking, and procurement opportunities.

Wednesday, May 19th to Friday, May 21st 2004, Orange County Convention Center, Orlando, Florida.

Find out more:



The Women in Business Network of Santa Clara University and The Committee of 200 (C200) would like to extend an invitation to you and your organization to participate in the second annual Women In Business Conference and C200 MBA Outreach Seminar. This exciting event will be held in the Leavey School of Business at Santa Clara University on Saturday, May 8, 2004!

'Redefining the Game' will focus on leading, inspiring and sharing experiences for career, leadership, and personal success. The conference is organized by SCU MBA professionals to effectively offer skill enhancement, career growth and of course, networking. Over 25 panelists and speakers including our afternoon keynote, Mindy Meads, CEO of Lands' End, will be from C200 an international organization of leading businesswomen. In addition, the winner of the $25,000 C200 Scholar Award will be announced during lunch.

Interested parties may register for the conference online by visiting Seating is limited and will sell out, so register now! Student discounts apply for current students. The student discount rate is $35 (must bring valid ID at check-in). Professional business people, alumni, and other guests are invited to attend at the regular attendee rate of $130.


Photo by Anastasia FullerNAWBO-SF member Anastasia Fuller, principal of Juxtaprose, and known to many of you as NAWBO-SF's newsletter's editor and webmaster, is also a fine art photographer. She currently has ten of her black & white photographs on exhibit at the Focus Gallery in San Francisco (2423 Polk St. @ Union), as part of a group show.

Everyone is invited to the opening reception on Thursday, May 13, 6pm-9pm, or stop by the gallery anytime May 1-30 during business hours to see her work. For more information, visit



Donna BletzingerDonna Bletzinger, NAWBO-SF Board Member and President of Dyer Stephenson, participated in a panel addressing the challenges of women in international business and social responsibility at the First Annual Forum for Women in International Trade, Business and Development hosted by the Monterey Institute of International Studies (MIIS), Monterey, California on April 17, 2004. The Institute has asked her to return to speak at next year's forum.

MIIS found Donna through NAWBO.



Recently Tommy Dew Design was honored at a ceremony at Oakland City Hall for earning the Green Business certification for demonstrating its environment-friendly practices in waste reduction and pollution prevention.

Tommy Dew Design is an Oakland-based firm offering communication and design services from traditional print media to website design, animation and internet marketing. President Sally Dew and Creative Director Thom Smith are committed to a healthy planet and they run their company accordingly—they buy supplies from environmentally and socially responsible vendors, and they incorporate the reduce-reuse-recycle mantra in their operations. Their downtown Oakland office (363 17th Street) is very accessible to public transit modes.

Not only is Tommy Dew a winner for the environment, but a recognized winner in the field of advertising and design. This year, Tommy Dew came home with 8 ADDY Awards this year, including honors for Oakland-based Dairy Council of California, Emeryville's TechniCon Systems, Inc. and Castro Valley's Joseph Matteucci Foundation for Youth Nonviolence. The "ADDY" is awarded by AdMark!, the Bay Area Advertising & Marketing Association, one of 200+ ad clubs across the United States that are members of the American Advertising Federation (AAF). Local winners were officially announced at AdMark's 2004 ADDY Awards Party, held at the Grand Hyatt Hotel in San Francisco in March.

Tommy Dew Design joins the ranks of over 136 businesses in Alameda County and over 350 in the Bay Area that have demonstrated their commitment to environmental excellence by practicing pollution prevention, waste reduction and energy and water conservation. The Alameda County Green Business Program is a partnership of government and business, including the City of Oakland, PG&E, and East Bay Municipal Utility District. The technical assistance and certification services are free to businesses. For information on certification or for a list of Green Businesses, call Pamela Evans at 510.567.6770 or visit the website at


"Don't go through life, GROW through life."
—Eric Butterworth


If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to: Anastasia Fuller at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: