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20th Annual WEB Event
  Join us on
  May 12 for a
  our annual
  WEB event

Grow Thrive Lead

Welcome to NAWBO-SF's March 2004 e-newsletter. You can also read this e-newsletter online at:





Ever wonder what the difference is between Public Relations and Marketing? Or have nagging thoughts about whether you're getting the "best bang for the buck" from your Public Relations and Marketing dollars? Here's the perfect opportunity to hear from Jill Lublin, Public Relations maven, about how you to tackle public relations issues successfully. Ellen Looyen and Roberta Guise, experts in both PR and Marketing, join Jill to provide ideas on how best to market your business and make your investment pay off.


Jill LublinJill Lublin is the author of the national best selling book, Guerrilla Publicity (Adams Media), part of the Jay Levinson Guerrilla Marketing Series, and the upcoming book Networking Magic (forthcoming 2004, Adams Media). She has also completed two audiotapes, 7 Key Points to Powerful Publicity and Insider's Edge to Powerful Publicity. In addition, Jill is the founder of GoodNews Media, Inc. and host of the nationally syndicated radio show, Do the Dream. Jill speaks nationally and teaches powerful and practical publicity techniques that anyone can use. Jill's presentations are highly regarded as informative, interactive, practical, and dynamic.

Ellen LooyenEllen Looyen has a unique talent for distilling and communicating the essence and personality of a business. Since 1988, she has assisted all types of businesses (from start-ups to major corporations and non-profits) in positioning and packaging their offerings for greater success. She has been an advertising agency copywriter and creative director, and has over 15 years of marketing and sales training experience with companies such as IBM and Xerox. Ellen is also an inspiring public speaker and writer.

Roberta GuiseRoberta Guise founded Guise Marketing & Public Relations in 1995 with the express purpose of working with small business owners, professionals, and entrepreneurs to develop their marketing strategy, create effective marketing materials, and help them successfully implement their action plan. As a speaker, she demystifies marketing and makes it doable. Her presentations are jam-packed with stories that make perfect sense to small business owners and burst with ready-to-use ideas.


WHEN: Thursday, March 11, 2004

TIME: 6:00 PM 9:00 PM

WHERE: The City Club, 155 Sansome Street, 10th Floor, San Francisco

COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected], FAX 415.586.6606.


WEB 2004

Make Your Reservations Now for the Women Entrepreneurs Benefit!

Advocates Circle Tables and Event Sponsorship Opportunities starting at $1,500; Individual Tickets $100 before April 9; $110 after April 9

Join us for our chapter's premier event celebrating the entrepreneurial spirit! Each year, the San Francisco Bay Area Chapter of NAWBO honors outstanding Bay Area women business owners at our Women Entrepreneurs Benefit (WEB). Hundreds of business and community leaders join us to celebrate the Trailblazer and Rising Star honorees.

The event also includes lunch, a mini-trade show/exhibit for members and corporate partners, guest speakers, and inspiring presentations from our honorees. This year we are excited to welcome Joan Blades of as our Keynote Speaker.

Stay tuned - Our Trailblazer and Rising Star Honorees will be announced in early March!


WHEN: Wednesday, May 12, 2004

TIME: 11:00 AM 1:00 PM

WHERE: Argent Hotel, 50 Third Street, San Francisco

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected], FAX 415.586.6606.


Sign up for membership in the month of March get a $50 discount off the price of membership. Sign up for membership and a WEB ticket, and you get a $100 discount off the cost of membership (essentially, you get to go to WEB for free)! (This only applies for the month of March.)

For membership applications, contact Rhoda Singer at 415.333.2130 or via email: [email protected].

Sharon Gadberry

by Sharon Gadberry
of Power Transitions

2004 has been a busy and successful year so far for our chapter. Your Board and committees are making tremendous strides, and here are some accomplishments:

Women Entrepreneurs Benefit (WEB)

This is our Chapter's signature event, one we all look forward to with excitement. It is also an event that takes a great deal of work, planning, creativity, and resources (including half our budget)! I am happy and relieved to report that Liz Vasile Galin, Board Vice-President, and this year's WEB chair, is moving quickly and effectively to produce a fabulous event. This year it will be a luncheon, held at the Argent Hotel on May 12.

WEB Highlights so far:

Corporate sponsors are lining up to provide financial support and resources, thanks to Diana Kimbrell

Gavin NewsomOur nationally famous San Francisco Mayor, Gavin Newsom (seen recently on Larry King Live) will speak as our honoree

Joan BladesJoan Blades has accepted as key-note speaker. Joan is co-founder of (, a network of 1,700,000 online activists that is transforming grassroots politics. Joan previously co-founded Berkeley Systems, best known for their Flying Toaster screen savers, and You Don't Know Jack, an online game show.

Seven tables for WEB were sold at our wonderful Union Bank reception. Jackie Reimann is in charge of selling tables. Contact her now for your table! You and your guests will find it to be a truly inspirational experiences. (Her email is: [email protected].)

The awards committee, headed by Claudia Viek, is considering dozens of qualified women business owners for the WEB winners. Thank you, members, for taking the time to enter the names of these exciting nominees.

NAWBO-SF Launches New Website

Anastasia Fuller, of Juxtaprose, and Leslie Waltzer, of Crowfoot Design, have been working for months on our new website. You MUST visit the site at your earliest convenience. Visit NAWBO-SF's new website.

This month our site will be featured in the new SF Business Times feature site for Women Business Owners, San Francisco BizWomen.

Some of the highlights the new site are:

Other features coming soon:

NAWBO-California Legislative Action Day: April 21-22, 2004

For the past two years, as Vice-President of Public Policy for NAWBO-CA, I have had the privilege of co-chairing our statewide meeting in Sacramento. This year, our "march" to the capitol will be to advocate for our first NAWBO-Sponsored bill, AB-1643. Speakers will include the Liz Figueroa, Chair of the legislative Women's Caucus, and the newly appointed Secretary of Business, Transportation, and Housing, Sunne McPeak. Watch for your invitation in the mail!

Other Great Stuff

Sharon Gadberry, Ph.D.
President, NAWBO-SF



Sharon Gadberry, NAWBO-SF President, will be presenting Angela M. Bradstreet with the President's Community Advocacy Award, at the March Dinner Event. Angela is a partner at the law firm of Carroll, Burdick & McDonough. She has contributed to the community through years of leadership roles in varying organizations. Here's an overview:

We are pleased to be able to award Anglea with recognition for her committment to the community.


Each month we present an award for "Member of the Month," who is selected by the NAWBO-SF Board of Directors. The purpose of the award is to express appreciation for volunteers who have helped NAWBO to Grow, Thrive, Lead.


Carol FlemingWe would like to congratulate Carol Fleming, NAWBO-SF's March member of the month.

Carol's Involvement in NAWBO

I have enjoyed the circle of professional women friends that I have been blessed with thru NAWBO. These are mature, hard-working women, "been-there-done-that" women, who offer a depth and breadth of professionalism that is deeply supportive. As a sole proprietor, NAWBO is also an important marketing network for me, each person a possible stepping-stone to another marketplace. For a blazing example of this, just last week I got a phone call from Sandia National Laboratories in Albuquerque asking me to write a proposal for a course in public speaking. This is a WOW! of course. How does big ol' Los Alamos learn about little ol' me? It just so happened that Margo Souza had an appointment with me that same day. And Margo just happened to mention that her daughter worked at Sandia. AHA! That's how they knew about me. You can be sure that Margo was not charged for her consultation!

About Carol

Born in the Pacific Northwest, Dr. Fleming received her doctorate from Northwestern University. She had been a college professor in speech pathology for several years before she developed her own clinical private practice for people with very real physical, developmental and psychological problems.

Her commitment to anthropology and biology is central to her approach to communication—one that appreciates the powerful contribution of the more subtle communication tools: facial expression, gesture, posture, tone of voice, and pitch level. Her passion for music and dramatic art also expose clients to a breadth of speaking values that span beyond simple adequacy.

The physicians who referred patients to her started becoming her clients as well. They had to give Grand Rounds, they had to report to Boards of Directors, they had to sound as if they knew what they were talking about, too! This led to the development of a full time private practice for business and professional people. As you can imagine, she brings skills deep and broad to the community.

Carol can be reached at:
The Sound of Your Voice
582 Market St. #1110
San Francisco, CA 94104
Phone: 415.391.9179
E-mail: [email protected]

Donna Bletzinger

by Donna Bletzinger, Chair
of Dyer Stephenson

The Community Outreach committee is a new committee. The Committee's charter is to reach out to community and affinity groups, demonstrating the value of NAWBO membership. Our belief is that women's organizations are much stronger when we collaborate.

Primary goals for this Committee are:

Community Outreach works closely with other NAWBO committees, namely Programs, Marketing, Membership and Public Relations.

Activities to date include:

Want to make a difference? Want to be on the leading edge? Then this Committee is the one for you. For more information, contact Donna Bletzinger, Committee Chair, at [email protected]



Sign up for membership in the month of March get a $50 discount off the price of membership.

Sign up for membership and a WEB ticket, and you get a $100 discount off the cost of membership (essentially, you get to go to WEB for free)!

(This only applies for the month of March.)

For membership applications, contact Rhoda Singer at 415.333.2130 or via email: [email protected].



Union Bank EventThanks to Union Bank for hosting a very successful evening of networking and noshing in the ambience of their spacious headquarters banking center. Karen Bamberg's Cafe 44 Catering provided hors d'oeuvres with eye and appetite appeal, and wine, compliments of NAWBO, stimulated lively conversation among over 130 attendees. Guest speakers included Betsy Berkhemer-Credaire, NAWBO-CA President, and Dennis Herrera, City Attorney of San Francisco, who is a champion of women business enterprises (WBE). NAWBO members Janet Campbell, Nina Feldman, Carol Fleming, and Leslie Waltzer shared stories about how NAWBO has helped build their businesses. Numerous opportunities for collaboration were identified and contact information was exchanged during the festive, energy-charged gathering.

The following are highlights of two of the stories shared by NAWBO members at the event.

Leslie WaltzerLESLIE: "I am by tendency a quiet person. Being a NAWBO member for the past year has given me the ability to speak with confidence about my business. My networking skills have improved in the company of the supportive and encouraging members of NAWBO. Working Cooperatively with fellow members to design a new look for the NAWBO-SF website, as well as creating promotional materials for events, has given me more visibility in the marketplace, and helped to increase my business."

Leslie can be reached at 415.643.3464, or visit her website at

Nina FeldmanNINA: "My first experience with NAWBO was as a speaker, sharing how women business owners can benefit from using virtual office assistants. Since then I've been delighted to help several NAWBO members, including Liz Galin and Denise Brouillette, find assistants they tell me they're thrilled to be working with.

"At NAWBO I've been meeting women who are committed to supporting me in my own business as well as promoting their own. I've reconnected with old friends and clients and made new ones. The adage, 'We like to work with those we know' is true. I'm often known as the person to call when you're stumped. Now I have the professionals at NAWBO to add to my resources.

"We women tend to burn the candle at both ends, trying to do everything ourselves. It feels great to me to help NAWBO members find people they can delegate responsibility to, who can give them room to focus on their own priorities instead of spending all their time at their computers. I'm looking forward to helping more of you clear your lives of some of the tasks that are wearing you out."

Nina can be reached at 510.655.4296, or visit her website at



On Tuesday, March 23, the third regional networking breakfast takes place as NAWBO's newest venue for building business connections with other local women business owners. Meetings will be held at 7:30 a.m. on the fourth Tuesday of each month at Il Fornaio in the Corte Madera Town Center.

So bring a friend and come prepared to meet other women business owners, make friends, exchange ideas, share leads, lend support, recommend resources, etc. The cost for breakfast is $12 for members and $15 for guests. Make reservations with Rhoda at 415.333.2130 or contact her by email: [email protected].



Value Negotiation: Where Your Personal Power Makes the Difference
Speaker: Denise Brouillette

Do you want to receive full value for the work or product that you deliver, but you sometimes find yourself accepting what you're offered instead of what you wanted? Do you say Yes when you'd rather say No, even when the situation isn't work related?

It's a fact that women don't do as well in negotiation—even the everyday situations we find ourselves in—because we don't use the power that we have.

If you'd like to be more skilled at recognizing and managing the six sources of power that can make the difference between faring poorly or getting great outcomes in any negotiation, then bring your own brown bag lunch and join us for another seminar in our Brown Bag Lunch Series on Wednesday, March 24, 2004: "Value Negotiation: Where Your Personal Power Makes the Difference".

This talk offers you a powerful look into why women settle for less and what we can do to alter how we think and act in negotiations. The discussion gets right to the heart of the matter—women want to be taken very seriously, and we want to win. Expect to leave with a much clearer picture of how you can use your six sources of personal power to help you succeed in any negotiation.

Denise BrouilletteAbout Denise Brouillette

Denise Brouillette is the founder and president of The Innovative Edge, a San Francisco-based company that offers uncommon experiences in leadership. She has been consulting on leadership since the mid 1980s, and has been an executive coach since 1992. Denise brings to "Value Negotiation" an enlightened and surprisingly simple process that she offers her clients, and the one that has taken her to where she is today. Her company is widely recognized for its innovative leadership initiatives.

An expert in leadership and negotiation, Denise holds an MBA from Simmons School of Management. In the early 1990s, she became a negotiation coach for California's two major utility companies as they embarked on multi-million dollar negotiations with outside vendors to manage electricity demand within the state.

WHEN: Wednesday, March 24, 2004

TIME: 11:30 AM to 1:30 PM

WHERE: Carlton, DiSante, & Freudenberger, 260 California Street, Suite 500, San Francisco

COST: $10/members; $15/guests

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected], FAX 415.586.6606.



Loral LangemeierLoral Langemeier, MA CPPC, is a passionate advocate of helping people master money management. She offers straightforward principles and concepts for achieving financial stability and independence. A pioneer in financial coaching, and founder of WealthDiva and Live Out Loud, Loral empowers people to build wealth and achieve financial success.

Plan to attend this fascinating program where Loral will share some of the knowledge and insights that have enabled her clients to achieve their financial goals. Through writings, seminars, and coaching, she has inspired people to become self-made entrepreneurs, achieving a net worth of over $1 million in less than 4 years, and creating ongoing wealth by investing in real estate, stock, and venture capital opportunities.

WHEN: Thursday, April 8, 2004

TIME: 6:00 PM 9:00 PM

WHERE: The City Club, 155 Sansome Street, 10th Floor, San Francisco

COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected], FAX 415.586.6606.


We would like to welcome our new members:

Sandra Shepard, Esq.
President & CEO
Good Solutions, Inc.
4300 Bodega Ave
Petaluma, CA 94952
Phone: 707.333.6191
Email: [email protected]

Outsource General Counsel for companies and entrepreneurs.


Marcia Traversaro
Here For You
2514 Lake St.
San Francisco, CA 94121
Phone: 415-666-0111
Email: [email protected]

Personal services business designed to help people manage busy lives. Provides others with valuable time by delivering goods and services.


Juliet Mason
ADI Strategies, Inc
268 Bush Street, #1600
San Francisco, CA 94104
Phone: 415-898-0860
Fax: 415-896-5592
Email: [email protected]

Consulting firm assisting in the development of applications to identify profitability among customers and products.


Charlotte Jorgensen
General Manager
CDA Services
900 North Point St., Suite C410
San Francisco, CA 94109
Phone: 415-441-7166
Email: [email protected]

Your high-end offsite accounting dept. Serving the Bay Area with excellent service since 1986.


Steven Stauss
Center for Long Term Care Planning
42 Erin Lane
Half Moon Bay, CA
Phone: 650-712-8664
Email: [email protected]


Denise M. Michaud
Center for Long Term Care Planning
9 Bellflower Lane
San Carlos, CA 94070
Phone: 650-594-9866
Email: [email protected]


Nina Feldman
Nina Feldman Connections
6407 Irwin Court
Oakland, CA 94609
Phone: 510-655-4296
Fax: 510-655-7245
Email: [email protected]

Providing a network of freelance computer, office, transcription, document support services, and virtual assistant professionals.


Elizabeth Slass Lee, MD, APC
2999 Regent St., #401
Berkeley, CA 94705
Phone: 510-704-2170
Email: [email protected]

Solo woman plastic surgery practice providing the highest quality of surgical expertise combined with compassionate and individualized care.

We look forward to getting to know you.



NAWBO members have two opportunities to hear Insurance Commissioner John Garamendi speak on March 5th, thanks to our affinity partners.

Commissioner Garamendi is always an interesting and entertaining speaker, as he is a fierce defender of consumer rights. He will answer questions on the status of Workers Compensation Reform and other issues affecting our economy, especially relevant to small business.

If you're in Marin, you can attend the Sausalito Chamber of Commerce luncheon held at the beautiful Casa Madrona Hotel at 12:30pm. The general admission price is $65, but please state that you are a NAWBO member when you make your reservations and you will be able to attend for the member rate of $45. Lunch will be catered by POGGIO, Sausalito's new Tuscan-inspired restaurant. For reservations to this event, please call 415.331.7262.

If you're in San Francisco on March 5th, you may see Commissioner Garamendi from 2pm - 3pm at the Hotel Nikko at 222 Mason Street. This event is hosted by the Small Business Network and attendance is FREE, however, you must make a reservation, as seating is limited. For reservations to this event, please call Lynn MacKenzie at 415.680.2110.

Below are flyers for each event with detailed information about attending. Thank you to the Sausalito Chamber of Commerce and the Small Business Network for making these events available to NAWBO members!

> > San Francisco Garamendi Event Flyer [PDF]
> > Sausalito Garamendi Event Flyer [PDF]



The 100 Most Influential Women in Bay Area Business will be featured in a special "Women in Leadership" report to be published in the April 23 edition of the San Francisco Business Times. These outstanding women will be recognized at an awards dinner in May 2004.

Let's tell the Bay Area about NAWBO's influential women in business! Nominate your choice by filling out the attached form. Email the form to [email protected] or mail your form to the San Francisco Business Times at 275 Battery Street, Suite 940, San Francisco, CA 94111. Deadline is March 18.

Tell them NAWBO sent you.

> > Nomination Form [DOC format]



Queen's Bench is launching a program series beginning March 11, 2004, designed to support the goals of retaining and advancing women in the legal profession.

Although Catalyst reports that almost 50% of law students were women in the year 2000, the sad reality in the legal profession is that up to 70% of these women leave the profession in their first three years of practice, and fewer than 10% make it through the ranks to partnership, corporate general counsel, or similar leadership positions. In 2000, the Catalyst data shows that women represented only 15.6% of law firm partners and only 13.7% of corporate general counsels.

Three of the top five reasons reported by Catalyst for the squeeze-out of women from the legal profession are: 1.) lack of mentoring opportunties; 2.) lack of female role models; and 3.) exclusion from informal networks in legal organizations.

This program will help women entering the legal profession stay and become better candidates for eventual legal work environment leadership positions by providing them with access to affordable forums where they can learn essential law practice management skills from the highest caliber of women role models in our profession.

We hope to break the pattern of many generations, in which the collective wisdom about becoming leaders in the profession and managing a successful legal work environment has been passed down to succeeding generations only in closed-door male-dominated management committees or the men's locker room at the golf club.

More information can be found in the attached brochure, or contact Felicia Vallera at 415.291.9580, or email: [email protected].

> > Glass Ceiling Breakers brochure [PDF format]



The Sonoma-Marin-Napa Chapter of the Executive Women's Golf Association (EWGA) invites area women golfers—and those interested in taking up the game—to its 2004 Kickoff Brunch & Orientation, Saturday, March 13, from 9:30 to 11:30 a.m., at the Peacock Gap Golf and Country Club in San Rafael.

The Executive Women's Golf Association is a non-profit organization formed to help unite business and professional women who want to learn golf, improve their playing skills, network, and enjoy the game in a friendly, welcome environment.

Women at all levels of playing ability—including those who have never played but are interested in learning—are encouraged to attend to find out about the benefits of membership

Pre-registered admission of $15 for the morning program includes breakfast buffet and raffle. (Program admission at the door will be $20.) Optional golf gets underway with a 1 p.m. shotgun start for an additional fee ($56 to walk/$67 to ride). Advance registration is required for golf.

For registration and other information visit or call the EWGA HOTLINE at 707.522.8800.



Margo SouzaCommon Threads in association with the College of Agriculture at the University of California, Davis is honoring outstanding California Women in Agriculture.

Our own Margo Souza, dairy farmer from Turlock, California, is one of four distinguished honorees to receive an award on March 16 at the University Club on the UC-Davis campus. Margo will be recognized for her innovations in dairy farming as well as her work to educate and promote dairy and agriculture throughout the state of California.

The Common Threads Award recognizes women that have made a remarkable and visible contribution to the enhancement of their communities. Women who have shown extraordinary participation in the community with their time and/or contributions were selected.

For more information on Margo, go to the September NAWBO newsletter and check out "Here's Looking at You, Kid".

> > Read Common Threads Press Release [PDF format]



Opportunity for an intern to assist in the press office for DA Harris' Office. Responsibilities include press outreach, speech writing and communication strategy. Required skills include excellent writing skills, outstanding organization skills, and knowledge of media relations. Journalism experience a plus. Full-time or part-time opportunities available.

This is an excellent opportunity for the right individual to gain experience in day-to-day political media relations in the office of San Francisco's District Attorney.

Interested individuals should send a resume and cover letter to Debbie Mesloh at [email protected] by March 15.


"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved."
—Helen Keller


If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to: Anastasia Fuller - [email protected] ( Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: