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Grow. Thrive. Lead.


NAWBO San Francisco Newsletter


June 2005 Newsletter

Join us on
June 9th for our Ultimate Networking Dinner!

Grow Thrive Lead


Welcome to the June 2005 issue of NAWBO-SF's e-newsletter.

Our Membership Profile and Diversity survey is coming soon! Here's your chance to promote your business free through our Membership Directory and help us build a more diverse chapter. Early responses will qualify to win one of several prizes including one year's free NAWBO membership.

Our 2005 Trailblazer, Paula LeDuc sends her thanks [PDF].

NAWBO Events Calendar

June 9 - Ultimate Networking, Dinner Event
Back by popular demand! You'll have lots of time to network during cocktails and over dinner.
Find out more about this event

June 21 - Relationships & Referrals (Oakland), After Hours Networking 
In addition to conversation on business topics and hors d'oeuvres in a bright and airy atmosphere, you can linger over a glass of wine and share ideas with other women business owners as you decompress after a hectic day.
Find out more about this event

June 23 - Relationships & Referrals (Walnut Creek), Breakfast Networking
Business women and entrepreneurs meet in this comfortable forum to exchange ideas and discuss challenges.
Find out more about this event

June 28 - Relationships & Referrals (Marin), Breakfast Networking
Build business, grow relationships, and meet and discuss important topics at our regional networking breakfast in Marin.
Find out more about this event

July 14 - Celebrate Independence! - Dinner Event
Featuring a special French-themed dinner in honor of Bastille Day and a Napa Valley wine created exclusively for women. This is going to be a fun event you won't want to miss!
Find out more about this event

August - No NAWBO meetings are scheduled this month.

Save the Date for these Upcoming Dinner Programs:

September 8 - Navigating the Badlands
Dr. Mary O'Hara Devereaux is a futurist, strategist and author. Founder and CEO of Global Foresight, a leading source of strategic information about business and global realities that are shaping the coming decade, she is also co-author of GlobalWork: Bridging Distance, Culture & Time. Mary will provide important insights both past and future that shape our destiny as business owners.

October 13 - Finding Money for Your Business
Concerned about financing your business for growth? Financing guru, Arthur Washington will take you through the steps to finding money for expanding your business. He will share real-world strategies for helping small businesses overcome obstacles to acquiring and leveraging growth capital.

November 10 - Meet the "How-to Gals" and Hear How They Did It
Our guests will be Shoshanna Berger and Grace Hawthorne, the publisher and editor of ReadyMade magazine, a "Martha Stewart for twentysomethings." Designed as a magazine for Generation DIY (do-it-yourself) these two entrepreneurs have jam packed each issue with advice on how to make stuff. Like many magazines, ReadyMade is a labor of love. Unlike many, it has attracted national attention for its fresh look, sense of humor and originality. Come hear how these two beat the odds—they're up to Issue 17—and continue to build readership, advertisers and enthusiasts.

Featured Article

NAWBO Members Vote for New Officers

Once again, it is that time of year where you get to cast your ballot for our NAWBO leadership team for next year. Our chapter is in a period of growth and rejuvenation and it will be important to provide these leaders with the energy of your support by way of your vote.

Each candidate believes in NAWBO's mission of propelling women business owners into social, economic, and political spheres of power and each has pledged her best to continue the progress being made.

On Thursday, July 14, we will celebrate and install our new officers and board at the World Trade Club, from 6 p.m. to 9 p.m.

May PonWe welcome May Pon as President, NAWBO Board 2005-2006.

As the President and Principal of M. Butterfield-Brown & Associates, Ltd., May is enrolled to practice before the Internal Revenue Service and provides tax preparation and planning, audit representation, and small business consulting with an emphasis in real estate, estates and trusts.

May has been a NAWBO member since 1995 and served as Board Treasurer for three terms before becoming Vice President. Upon the resignation of our previous President-Elect, she was appointed by the Board to be President-Elect, 2004-2005. She chaired our chapter's premier 2005 WEB and NAWBO-University event committees.

May states, "During the past five years on the NAWBO board, I have helped our chapter work resolutely toward enabling our members to 'grow, thrive and lead.' We are committed to the new programs on diversity, leadership circle and social entrepreneurship and we will continue to provide growth-fostering connections and benefits to our members through education, relationships and support. I will be working with a strong, pro-active board to propel us to the next level and make that difference in our community."

In May, in accordance with our chapter bylaws, a Nominating Committee composed of Jackie Reimann, (Past President 1999-2000), Mary Janaitis, (Retention Chair 2004-2005), and Susan Grant, (Past President 2001-2002) solicited and interviewed candidates for the board positions of Vice President, Secretary, and Treasurer, as well as key Committee Chairpersons. Based on those interviews, the Nominating Committee presents the following candidates for Board Officers, 2005-2006.


Patricia OlsenPatricia Olson
SB Accounting Solutions
Candidate for Vice President, NAWBO Board 2005-2006

Patricia, Founder of SB Accounting Solutions, understands what it takes to be an entrepreneur through first-hand experience. At age 17, she started her own business making stained glass windows. She transitioned into a second business, designing textiles. She handled all her company business operations and accounting. Seeing a business opportunity here, since the late 1980s she has been established as a "problem solving" bookkeeper.

Patricia says, "My goal as vice president of NAWBO is to promote the benefits of membership throughout the entire Bay Area. I know that women's personal goals and dreams can be strengthened by our attendance at regular NAWBO meetings, getting to know other entrepreneurs. I plan to carry out the vision of the president, assist her with recommendations on the board, and help to oversee the committees the president has selected. Most of all, I plan to create a sense of community by promoting women's unique strengths of cooperation, intellect, and ethical excellence."

Teresa PahlTeresa V. Pahl, Esq.
Hanson, Bridgett, Marcus, Vlahos & Rudy, LLP
Candidate for Secretary, NAWBO Board 2005-2006

With 23 years of legal experience, Teresa is a partner in the 130-attorney law firm of Hanson, Bridgett, Marcus, Vlahos & Rudy, LLP, and serves as the head of the Business Section. She works with both publicly traded and closely-held businesses in a wide variety of industries and markets, including start-up companies, high technology, consumer products, professional services and banking.

Teresa states, "The opportunity to meet and work with dynamic and successful women business entrepreneurs continues to be inspirational and exciting for me. I am pleased to serve on the Bay Area Chapter's Board as legal counsel and to work with the members of NAWBO to help them continue to succeed. I look forward to providing additional support for NAWBO by serving as Secretary of the San Francisco Bay Area Chapter."

Keating VogelKeating Vogel
Hermitage Advisors, Ltd
Candidate for Treasurer, NAWBO Board 2005-2006

Keating is an owner and co-founder of Hermitage Advisors, Ltd., a fee-only advisor offering investment counsel to individuals and families for the preservation and growth of their financial assets. Now in her second year as a member of NAWBO, Keating had an active role in the screening and judging of nominees for this year's WEB event. With a major in mathematics in college, Keating has many years of experience with tax accounting, spreadsheets and financial statements.

As someone who changed careers and started a new business in her mid-50s, Keating wants to encourage other women to be confident of their abilities to make changes and succeed at any age. "NAWBO has an especially important role to play for women who are at the beginning stages of their entrepreneurial endeavors. Having access to and the support of other women facing the same challenges is an invaluable resource. I have to believe that there are so many more women in the Bay Area who could benefit if they only knew what NAWBO offers."

As a NAWBO member, please use the ballot below to vote. Your vote is needed and important. Members also will have a voting opportunity at the June 9 dinner meeting.


All ballots must be received no later than Noon on Friday, June 17, 2005 (detailed instructions on ballot).

NAWBO News & Events

June 9 Dinner Event:

The Ultimate Networking Dinner

Back by popular demand!

NAWBO-SF's most popular meeting is our networking dinner. It's a great way to meet women business owners and find out what they're doing as you promote the merits of your own business. You'll have lots of time to network during cocktails and over dinner!

Although we won't match you up with specific owners, we will make an effort to let you know about businesses that relate to yours. No elevator speeches, just come with lots of business cards and an idea of what you're looking for from NAWBO members and business owners like yourself.

Our last networking dinner was sold out! Don't be left out this time—register early.

Date: Thursday, June 9, 2005

Time: 6:00 p.m. – 9:00 p.m.

Location: The World Trade Club, behind the Ferry Building in San Francisco (map and directions)

Cost: Pre-registration $40/members, $50/guests; or pay at the door $45/members, $55/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Regional Outreach Meetings:

Relationships and Referrals

East Bay Breakfast Networking MeetingThis series of meetings provide an efficient, comfortable forum for business women and entrepreneurs to meet monthly, exchange ideas and discuss challenges. While promoting networking, these meetings focus on just-in-time topics and encourage relationships that build ever-widening circles of influence. Unlike a leads group, these meetings concentrate on moving from casual contacts to trusted colleagues who bring a wealth of insight and know-how to motivated business women. Cost includes continental breakfast or hors d'oeuvres.

Registration Information

Cost: Pre-registration is $12 for members and $15 for guests; pay at the door $15 members, $18 guests
RSVP: Register online at: www.middleastwomen.org/register.html, or with Rhoda at 415.333.2130; email: [email protected]

Dates & Locations

New! After work meeting at Cafe Verbena in Oakland. Come to relax, enjoy light hors d'oeuvres, have a drink and share insights, information and ideas with East Bay women business owners. Cash bar:


Date: Tuesday, June 21, 2005
Time: 5:30 p.m. – 7:00 p.m.
Location: Verbena Café's Atrium in Oakland, 1111 Broadway
(the APL Office Building), in front of the 12th Street
BART Station at 11th

Walnut Creek

Date: Thursday, June 23, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio, 1430 Mt Diablo Blvd in Walnut Creek


Date: Tuesday, June 28, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio in the Corte Madera Town Center


July 14 Dinner Event:

Celebrate Independence!

You are cordially invited to NAWBO's "Celebration of Summer", commemorating another successful year of business.

What better day to celebrate your independence as a business owner than on Bastille Day. At our French-themed celebration we'll have distinctive gifts and raffle prizes, as well as the opportunity to hear from one of the Napa Valley's most infamous female winemakers who will expound on the latest wine industry trend of catering to women. The wine industry has woken up!

Featuring a Savory French Menu:
• French Onion Soup
• Choice of Entrée: Beef Bourguignon (Beef Burgundy)
    OR Vegetarian Tartlette
• An "oo la la" French Desert

Mark your calendar and don't forget to wear your beret!

DEADLINE TO REGISTER: Thursday, July 7, 2005

Date: Thursday, July 14, 2005

Time: 6:00 p.m. – 6:45 p.m., Cocktails; 6:45 p.m. – 8:45 p.m., Dinner and Networking

Cost: Pre-registration only – $49/members, $58/guests

Location: The World Trade Club, behind the Ferry Building in San Francisco (map and directions)

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Second Tuesday - Mastermind Series

Mastermind is an advisory board program for women leading businesses. Participants, who commit to attending the six-month cycle, meet on the second Tuesday of each month for continental breakfast.

Mastermind provides program members with an advisory board of NAWBO women who share business know-how, feedback, and insight from their own experience, and it's a great way to connect with other NAWBO members in a supportive environment.

The most recent Mastermind Series began in January. Those interested in participating in the next Mastermind series beginning in mid-year should contact Rhoda Singer at 415.333.2130 or email: [email protected] to be placed on the waiting list. Cost for the series is $100.


Retrospective: Get What You Want, Now!

Inspired to Take Action

Getting what you want takes planning and commitment.

Joanne BremThe May 12th program, "Get What You Want, Now!", with professional coaches, Caterina Rando and Francine Ward with Joanne Brem serving as moderator was inspirational. Each of the panelists told stories of turning points in their lives that inspired them to affect change to head down a different path. "It takes courage and a willingness to work through the fear," said Francine Ward. "You've got to risk failure, making mistakes and getting rejected to get where you want to go." We often make safe choices because we're afraid to get outside our comfort zones.

Caterina RandoCaterina Rando suggested that we ask ourselves powerful questions in order to create a compelling vision for our future. "We need to train our brain to shift self-perception. See yourself achieving your goals. Don't be afraid to ask for what you want!" said Caterina, author of Chronicle Book's best seller, Learn to Power Think.

To think more effectively the best tool for positive change in your life is your own mind. Read Caterina Rando's Learn to Power Think. Visit Caterina's website at www.caterinar.com to learn ways to stay motivated and grow, or attend one of her upcoming seminars (see Community Events below for more info).

Francine WardFrancine Ward said that "willingness without action is fantasy." Both coaches gave these pointers to help affect personal and professional change in our lives:

• Clarify your vision
• Ask yourself these questions: "Am I willing to make my dream more powerful than my fear?" and "What brings me joy?"
• Think before you take action
• Create motion with movement
• Create structures that support you
• Keep agreements with yourself
• Once a goal is achieved, reward yourself for a job well done

To stay motivated read Francine Ward's book, Esteemable Acts - 10 Actions for Building Real Self-Esteem. Visit Francine's website at www.esteemableacts.com to see how she can help you move forward in attaining your goals.

– Valerie A. Camarda

Public Policy

Lawmakers and Businesses Join to Demand Federal Marketplace Be Open to Women

70 Members of Congress File Friend of Court Brief to Support Lawsuit

At long last there is concerted action to demand that women-owned businesses receive their fair share of Federal Government contracts. Your membership in NAWBO has supported the efforts to accomplish these first steps. Keep up the good work! — Sharon

WASHINGTON – Today, Members of Congress joined with women business owners from across the country—frustrated by the lack of federal contracts that are going to women owned businesses—to demand that the administration implement the women's procurement program. The program would expand opportunities for women business owners in the federal marketplace. A broad coalition of 71 Members filed an amicus brief today in the United States District Court for the District of Columbia in support of the United States Women's Chamber of Commerce (USWCC) lawsuit against the Small Business Administration (SBA), which would require the administration to immediately implement the program.

"Despite the amazing growth of women business owners, one area they continue to be shut out of is the federal marketplace," Congresswoman Velázquez said. "The irony here is that the federal marketplace has increased by $100 billion over the past four years. At the same time, studies have shown that 40 percent of women businesses offer a product or service that can be used by the federal government. However, agencies today are doing multi-billion dollar contracts with large corporations—and out of this entire pie, less than 3 percent of their contracts go to women businesses."

The Federal Government has failed to meet its five percent mandated women business contracting goal for the past five years. A big reason for this is the Bush administration's failure to implement the Women's Procurement Program, which was signed into law in 2000. This failure has cost women business owners $25 billion in lost contracting opportunities over the past five years. The USWCC filed the lawsuit in October 2004. However, SBA has failed to make any effort since the lawsuit was filed to get the program up and running, which prompted members of Congress to file the amicus brief in support of the USWCC suit.

"Today more than ever, women continue to face a glass ceiling not only in the workplace—but now also in the federal marketplace," Congresswoman Velázquez said. "The administration has made no effort—and has taken no action—to actually move this program forward. Women business owners are tired of the lack of action and something clearly needs to be done."

"This program is good for everyone—it is good for the taxpayer and it is good for the government," Congresswoman Velázquez said. "It is unfortunate that it has come to this, but the administration has failed to provide women with their fair share of opportunities for too long now. With this lawsuit we are compelling the administration to do what it has refused to do for over four years now. What women want today are contracts—not excuses."

New Members

Welcome to our new members:

• Janelle Durg-Sapantay, Bay B Reality

• Julie Gleeson, The Art of Living

• Linda Mansouria, Make It Happen, LLC

• Francky Sahmel, Francky Sahmel Reflexology

• Julia Stommes, Stommes Immigration Law Office

• Mirna Wong, Cartridge World-East Bay

Community Events

Achieve Success with Ease™ Series Continues!

Caterina RandoPopular Educational Series Offered in Menlo Park

After the success of her first Staples, Inc. sponsored series on achieving goals in 2005, NAWBO-SF member Caterina Rando, speaker, author of Learn to Power Think and featured expert on Staples.com, will conduct a 2-part series in Menlo Park designed especially for Bay Area small business owners and women entrepreneurs. Once again, Caterina has invited two exceptional speakers to co-present these events:

Upcoming Events:

Wednesday, June 1: Create a Compelling Vision
Caterina shares her top 5 Power Thinking tips to help you be more strategic in growing your business, and organizing expert Mary E. Rossow of Rossow Resources will reveal her 7 top organizing tips GUARANTEED to transform your business and home life.

Wednesday, June 22: How to Attract and Retain Clients with Ease
Caterina reveals how to increase referrals with ease while using value-added marketing methods, and communication and customer service consultant Craig Harrison of Expressions of Excellence offers techniques to strengthen client loyalty by providing exceptional service.

These two educational forums are free, thanks to the sponsorship of Staples, Inc.

StaplesView informational flyer [PDF]

The events will take place at the Staples store at 700 El Camino Real, Menlo Park. To register, call Staples at 650.329.9440. For more information, visit Caterina Rando's website or call 415.331.1334.


Gathering of Women Entrepreneurs

NAWBO member Joanne Brem is a session presenter at the upcoming Social Venture Network's 2nd Annual Gathering of Women Entrepreneurs on June 12-15, 2005 at the Asilomar Conference Grounds in Pacific Grove. Her topic is "Mentoring: Unleashing the Power of Learning Relationships to Maximize your Business Success."

The premise upon which she bases her workshop is that the most successful businesswomen have had mentors and, in turn, have mentored others in navigating the rigorous entrepreneurial terrain. She believes these key learning relationships are even more crucial for socially responsible business leaders who seek to demonstrate that values-driven businesses can sustain optimal financial success.

The Conference, which is based on the highly successful Social Venture Institute model, will be an intensive, interactive gathering that focuses on ways to lead a successful, socially conscious enterprise. This unique forum is designed for CEOs, Presidents and business owners who are familiar with socially responsible business practices and have the desire to develop additional expertise and connect with a community of women entrepreneurs.

To find out more about this event and to register, go to www.svn.org/womensgathering.htm.


"Where to Go When the Banks Say NO!"

• Is your business not yet bankable, or is your established business growing rapidly but your bank line is maxed out?

• Could your company benefit by having an open line of credit that would grow as your business grows?

• Would acquiring more working capital, without adding any debt to your balance sheet, enhance your firm's ability to meet payroll, handle larger orders, and expand your business?

If you answered Yes to any of these questions, this Workshop is for YOU. Sign up NOW to learn the simple financial strategies "the big boys" use and discover where they go when the Banks say NO!

Date: Tuesday, June 7, 2005
Time: 6:00 p.m. – 7:30 p.m.
Place: 455 Market Street, 6th Floor
Registration: To register, please go to [email protected], put "Workshop" in the subject line and send your name and contact information.

This workshop, sponsored by Axis Financial, and hosted by the San Francisco Hispanic Chamber of Commerce, is free of charge.

How To Get Involved

Join NAWBO, if you haven't already.

• Attend one of our networking breakfast meetings.

• Join a committee. You can contact the committee chairs directly. Go to our committees page online for more about the committees and for contact information.

• Take a guest or a client to the meeting. If each member recruits one new member, we will double our membership!

• Visit our evolving, and expanding website: www.middleastwomen.org.

• Let us know how you and your business are doing. Contact Donna Bletzinger: [email protected].

Quote of the Month

"Remember, Ginger Rogers did everything Fred Astaire did, but she did it backwards and in high heels."
     ~Faith Whittlesey

Corporate Partners

Thanks to all our corporate partners who help make NAWBO-SF's programs possible:

Citibank Wells Fargo
ChevronTexaco City National Bank
Union Bank of California American Express Open
California Bank and Trust Washington Mutual
Pacific Gas and Electric Company Mid-Peninsula Bank
Media Partner:

San Francisco Business Times


Subscription Info / The Fine Print

If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to the newsletter editor,
Anastasia Fuller, at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: www.middleastwomen.org/membership.html.

To subscribe to (or unsubscribe from) this newsletter, contact Rhoda Singer at 415.333.2130, or email: [email protected].


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