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Welcome to NAWBO-SF's June 2004 e-newsletter. You can also read this newsletter online at:

In this issue you can find the officers for NAWBO-SF 2004-2005, as well as highlights from the WEB event of May 12. We also have some great events upcoming, including the June dinner this coming Thursday the 10th, as well as a new Mastermind session starting up this week. You can find all the details in this month's issue, or visit NAWBO-SF's website at




Sharon GadberrySharon Gadberry, President
Sharon Gadberry is Managing Partner of PowerTransitions, which provides corporate retained outplacement and executive coaching. She has been a business owner for 22 years and a NAWBO member for six years.

For several years, Sharon has served as Public Policy Chair for our NAWBO chapter and for the State organization, NAWBO-California. Her mission, to raise the voice of NAWBO as an advocate for all woman-owned businesses with local, state and national government, as well as with the business community, will serve us well as she takes on the role of Chapter President. She wants to "consolidate, expand and diversify membership and participation and double the value of NAWBO to each member." Her top priorities are to grow membership, corporate partnerships, and program attendance, to increase committee involvement and to integrate public policy with other membership services. She intends to utilize the energy and enthusiasm of the numerous strong leaders within the NAWBO organization.

Liz Vasile GalinLiz Vasile Galin, President-Elect
Liz is principal and owner of Ariste Research Group, a business consulting firm offering social research services in support of corporate social responsibility for companies seeking sustainable competitive advantage in emerging markets and under-served communities. She has been a business owner for 5 years and a NAWBO member since 2001.

As President Elect, Liz is committed to two main objectives: 1) supporting the president and the board in longer term strategic planning and goal setting for the chapter; 2) guiding growth of the chapter's operational capacities to adequately support the demands and complexity of expanded chapter programs slated for the coming year, including a professional development curriculum and a drive to increase the size and diversity of our membership. Two important areas in which to build capacity are with the level of paid staff support for Chapter activities, and the documentation and streamlining of practices in various areas of board responsibility. Improving our operational infrastructure will lighten the burden - and the burn-out it often leads to—on the chapter's all-volunteer board, increase the effectiveness of the board and its committees, and enable us to deliver more value to our membership.

May PonMay Pon, Vice-President
May has been a member of NAWBO for eight years. She is president and principal of M. Butterfield-Brown & Associates, Ltd., a company which provides tax preparation, audit representation, and small business consulting, with an emphasis in real estate, estate planning, and non-profit organizations.

Along with her pledge to devote her energy, commitment, and clout to promote the chapter's goals, May brings along her 13+ years of professional skills as a tax specialist and past experience on non-profit boards. When asked about the chapter's priorities in the next 3 years, her response was, "1) build operating reserves and establish financial security for chapter; 2) review chapter mission and evaluate our effectiveness for members; 3) educate women about government procurement opportunities and its importance to their business." Her goal this year is to continue to work with the Board in meeting the goals and mission of NAWBO-SF.

Donna BletzingerDonna Bletzinger, Secretary
Donna is President of Dyer Stephenson, a strategic marketing consulting company. A valued industry leader, with achievements in global corporations and startup ventures, Donna has more than 20 years of seasoned management experience.

In the past two years, she has immersed herself in service to NAWBO, first on the Programs Committee and last year, as Board Secretary. "I joined NAWBO because I was impressed with the organization's leadership and passion and wanted to be part of that fervor." She believes in building relationships as a foundation for doing business. "NAWBO provides that foundation and nurtures long lasting business and personal relationships."

Donna sees the San Francisco Bay Areas as a cultural hub, rich with businesses owned and operated by a diverse work force. She would like "to galvanize NAWBO to reflect this cultural and business profile by increasing the diversity of our membership."

Christine ChangChristine Chang, CPA, Treasurer
Christine Chang is a CPA and principal of Rothbacher and Chang, CPAs, Inc. in San Anselmo. She owns the firm with her husband and a partner, Rainer Rothbacher. Since 1999, the firm has been helping small- to medium-size businesses in the Bay Area to prosper by implementing financial planning and forecasting. The main focus of Rothbacher and Chang is to provide outsourcing CFO services and financial coaching for businesses and entrepreneurs in the Bay Area.

Christine, who came to America from Korea when she was 14 years old, knows how difficult it is for business owners to be successful in America. With the daunting amount work that business owners and entrepreneurs have to do on a daily basis, it is difficult to focus on financial planning which is a critical component to survive in this fast-changing market.

Christine Chang is involved in numerous Bay Area Business and Women's Organizations. Currently, she is a steering committee member of Oakland Chamber's East Bay Women in Round Table, Oakland Chamber Business Alliance, and San Francisco Chamber Business Alliance. She is also active in National Association of Women Business Owners, SF Symphony Marin Ladies League, Korean American Chamber of Commerce, and Korean American Professional Women's Association.


by Elizabeth Vasile Galin, Ph.D., 2004 WEB Chair
of Ariste Research Group

Our chapter's signature annual fundraiser and awards event, the Women Entrepreneurs Benefit (WEB), took place on May 12th at the Argent Hotel. The event attracted 400 guests and sponsors representing a who's who of the bay area's women-owned business community and their supporters, to enjoy networking, exhibits, and an inspirational awards luncheon. This year as in years past, WEB recognized the contributions and influence of women entrepreneurs through the outstanding examples of our honorees.

Mayor Gavin NewsomThat women business owners hold tremendous economic power and responsibility for job creation in California and the nation is well known. San Francisco Mayor Gavin Newsom took it a step further in his address to the audience, citing an impressive series of facts and figures to support his message that "women rule".

Joan BladesWomen rule, and not just in the economy. Joan Blades, our keynote speaker and a founder of, has been at the forefront of a new way of engaging the public in political issues that is changing the form and the content of national political campaigns and giving a voice to segments of the electorate that were becoming increasingly disaffected.

Our award winners are always at the heart of WEB, and this year's honorees were especially memorable. In addition to their success according to the traditional measures of business performance, they each embodied the values and qualities that make women entrepreneurs a special lot and position us so well to succeed in the changing world of business. Cameron Tuttle, of Bad Girl Swirl, reminded us of the importance of being real, taking risks, and daring to be "bad girls". Kim King urged us to "kick the door down" if we have to, in order to grow and lead in industries, like security services, where women have traditionally not had much of a presence.

Women are also pioneering in entirely new spaces, like that of social enterprise, where they are developing businesses driven by a combination of financial and social goals. The San Francisco Bay Area is at the leading edge of a growing social enterprise movement nationally, and our new Social Entrepreneur award recognizes this. Women like Diane Howell, our first social entrepreneur honoree, are defining this new ground.

WEB ReceptionTwenty years ago, when the first WEB event was held in San Francisco, it was the only event of its kind. Today, a host of other local organizations sponsor gatherings recognizing the achievements of women in business. Nevertheless, NAWBO remains the only bay area organization exclusively for women business owners from all segments of commerce and industry. Now, as in the past, we are proud to be dedicated to propelling women entrepreneurs into multiple dimensions of power and leadership, locally and nationally.

View a slideshow of photos from the 2004 Women Entrepreneurs Benefit


Each month we present an award for "Member of the Month," who is selected by the NAWBO-SF Board of Directors. The purpose of the award is to express appreciation for volunteers who have helped NAWBO to Grow, Thrive, Lead.


Mary JanaitisWe would like to congratulate Mary Janaitis, NAWBO-SF's June member of the month.

Prior to establishing MSJ Consulting in 1999 with a focus on the human resources (HR) needs of start-ups, emerging small companies and mid-size organizations, Mary applied over 25 years of diverse domestic and international human resources experience to leadership roles within small, medium and large firms. From management consulting, high tech and financial services to world-class R&D, computer manufacturing, logistics and field service support, she's used her strong interpersonal, facilitation and organizational skills to manage the challenges of start-up, explosive growth and rapid restructuring.

Drawing upon this dynamic background, she brings a wealth of practical solutions to complex HR issues related to leadership, teamwork and organizational behavior as well as practical resources for addressing core infrastructure needs and day-to-day employment situations.

Mary joined NAWBO soon after arriving in the Bay Area from Tokyo in order to meet professional women. Before heading HR for Arthur D. Little's Far East division, her professional career had been on the eastern seaboard, and she had no contacts in the Bay Area. What she discovered, by first joining NAWBO's membership committee and currently the program committee is that participating actively has produced tremendous payback. Not only has it enabled her to acquire new friends, but it also has promoted synergy with several other NAWBO members.

She is currently exploring a joint venture experiment with another NAWBO member that they hope will differentiate them from others and expand the quality and breadth of services they bring to their clients.

Her suggestions about how to build a business from scratch, which she did by leaping off the corporate ladder and planting her feet in California, are: first, get actively involved with a diverse professional group like NAWBO so they get to know how good you are. Most business people will only refer good leads when they're sure you won't damage their reputation with associates and clients. Second, walk the talk. If you say you provide responsive, excellent services or products, you have to deliver consistently. Being on a committee and delivering tells others you have substance. And third, give generously of your knowledge. It usually doesn't cost anything but some time, and lending a helping hand to anther professional is often a gesture that's returned.

Mary can be reached at:
MSJ Consulting
Phone: 510.655.1009
e-mail: [email protected]



Sometimes a small dose of ready-to-use information is more useful than a long seminar or workshop. This program offers a variety of NAWBO members acting as subject matter experts. They will facilitate discussion and contribute ideas designed to offer easy and useful solutions to help cure some of the most common small business pains that keep you awake at night. By playing "musical chairs" between courses, you'll be able to participate in at least two table discussions and meet a variety of other business women who share your interests. Topics for the evening and our NAWBO experts:

WHEN: Thursday, June 10, 2004
TIME: 6:00 PM – 9:00 PM
WHERE: The City Club, 155 Sansome Street, 10th Floor, San Francisco
COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.


For more info, or to register via phone, contact:
Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected]

Find out more about this event


New in the East Bay!

On Tuesday, June 15th, join us for the second regional networking breakfast in Oakland. We encourage interested members and guests to join other women business owners to make friends, exchange ideas, share leads, lend support, recommend resources and build momentum through these powerful networking opportunities.

Meetings, including a continental breakfast, will take place from 7:30a.m. - 9:00a.m. at Twist Restaurant in the newly restored Washington Inn at 495 10th Street, across the street from the Marriott Convention Center and within walking distance of the 12th St. BART station. Park conveniently at the Convention Center or on the street.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at:, or with Rhoda at 415.333.2130; email: [email protected].



On Tuesday, June 22nd, another regional networking breakfast takes place as NAWBO's newest venue for building business connections with other local women business owners. Meetings will be held at 7:30 a.m. on the fourth Tuesday of each month at Il Fornaio in the Corte Madera Town Center.

So bring a friend and come prepared to meet other women business owners, make friends, exchange ideas, share leads, lend support, recommend resources, etc.

The cost for breakfast is $12 for members and $15 for guests. Make reservations online at:, or with Rhoda at 415.333.2130; email: [email protected].



Mastermind™ is an advisory board program for women leading businesses. Whether your challenge is growth, stabilizing operations, or developing an exit plans, you will face employment issues, revenue and financial concerns, customer satisfaction challenges, and questions about how best to market your products and services.

Answers to these questions often require objectivity, experience and insight. That's why NAWBO created the Mastermind™ Program. Mastermind provides program members with an advisory board of NAWBO women who meet monthly to share business know-how, feedback, and insight from their own experience, and its a great way to connect with other NAWBO members in a supportive environment.

We will begin a new six-month cycle in June 2004, facilitated by Donna Stoneham, President of Positive Impact, LLC. Meetings, limited to 12 NAWBO members on a first come, first served basis, are the second Tuesday of each month for continental breakfast from 7:30-9:30 a.m. in San Francisco. Each participant will commit to attending the six-month cycle. The cost is $100 for six meetings. Dates are: June 8th, July 13th, August 10th, September 14th, October 12th and November 9th, 2004. Location: Heather Sager's office at Carlton, DiSante & Freudenberger, 260 California Street, Suite 500, San Francisco.

If you're interested in joining, please contact Rhoda Singer, 415.333.2130, email: [email protected].




We usually reserve our July event for a topic that is high in social interaction and sweet to our sensibilities. In past years we've had wine tastings and learned about pairing beverages with gourmet appetizers. What will we do this year? Be sure and save the date, for we have something special in store! Come and celebrate the installation of our NAWBO Board Officers 2004-2005!



NAWBO-CA has launched the statewide NAWBO-CA and Blue Cross healthcare survey (you can fill this out whether you provide health insurance or not). This survey is a large part of our working partnership and corporate partner commitment with Blue Cross of California. Participation by NAWBO members is a vital part of the survey's success thereby insuring Blue Cross of California's continued sponsorship of the statewide website project.

We encourage you to take a few minutes and fill out this survey. Your participation will be kept strictly confidential and results will only be shared in aggregate form. One lucky participant will win a special drawing for a spa day at Burke Williams ($500 value.)

This easy, quick 20-question pop-up survey will enable Blue Cross of California, our statewide corporate sponsor, to receive a "snapshot" of California's women entrepreneurs and provide valuable new information, aligning health care insurance to the size of women-owned businesses, length of time in business and number of employees. The survey contains questions on demographics, on how women business owners rank health care as a business issue and on health care costs they currently face.

Go to the NAWBO-California website at and you can find a link for the survey on the home page.


We would like to welcome our new members:

Eleanor Pickron
1806 Milmont Drive
Milpitas, CA 94538
Phone: 408.394.2054
Email: [email protected]


Karen Wilhelm Buckley
Communicore Consulting
425 Magee Avenue
Mill Valley, CA 94941
Phone: 415.888.3099
Email: [email protected]

Communicore, a San Francisco based company founded by Karen Wilhelm Buckley in 1979, offers leadership development, organizational consulting, meeting facilitation, and inspiration speaking. We partner with leaders to expand their rich potentials and address the challenges of aligning vision, values and bottom line results in today's business environment.


We look forward to seeing you at upcoming events!


L.E.A.A.D.D. Networking Happy Hour
Wednesday, June 16, 2004
5:30 - 7:30
The Elephant & Castle, 424 Clay Street, San Francisco
No RSVP necessary, cash bar, no admission price

L.E.A.A.D.D. stands for "lawyers, engineers, accountants, architects, doctors, and dentists."

L.E.A.A.D.D. affiliate professional women's organizations have informally combined forces to provide networking events for women professionals in the San Francisco Bay Area for over 20 years, including the popular annual L.E.A.A.D.D. Dinner in October. Please join us for this pre-season warmup!

Organized by Queen's Bench, the women's bar association in San Francisco since 1921.

For questions contact Barbara Harris Chiang at 415.397.2700, or email [email protected].


Queen's Bench Presents Glass Ceiling Breakers—Putting Women on Leadership Track: Program III

How to launch a successful independent law practice

Thursday evening, July 1, 2004
Hosted by Kaye*Moser LLP
One Market, Steuart Tower, Suite 2700
Registration and Networking Reception 5:45 – 6:30
Program 6:30 – 8:00 (1.5 units MCLE)


Registration flyer attached. 1.5 units MCLE credit. For questions contact Felicia Vallera, 415.291.9580, or email [email protected].


"You must do the thing you think you cannot do."
—Eleanor Roosevelt


If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to: Anastasia Fuller at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: