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THE NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS                 FEB 2004

Contents

 Welcome
 NAWBO Events Calendar
 February NAWBO Dinner Event
 President's Letter
 President's Award Recipient
 Member of the Month
 NAWBO News & Events
 New Members
 Corporate Partner Feature
 Community Events
 How You Can Get Involved
 Quote of the Month
 Subscription Info / The Fine Print

  Join us on
  Feb. 12 for a
  **FREE**
  monthly
  networking
  event

  Sponsored by
  Union Bank



Grow Thrive Lead
 
WELCOME

Welcome to NAWBO-SF's February 2004 e-newsletter. You can also read this e-newsletter online at:
www.middleastwomen.org/enews/february_2004.html

NAWBO EVENTS CALENDAR

UPCOMING NAWBO EVENTS

FEBRUARY NAWBO DINNER EVENT

NAWBO OUTREACH TO BAY AREA BUSINESS WOMEN

Free Event!

NAWBO continues building new business relationships during our February event that will take place at Union Bank's headquarters.

Our host, Union Bank, is graciously providing abundant hors d'oeuvres, prepared by NAWBO member Karen Bamberg's Cafe 44 Catering, and wine will be provided courtesy of NAWBO.

Following a half-hour program featuring NAWBO members discussing ways that NAWBO has contributed to their business success, there will be lots of time to meet local business women who are not yet NAWBO members and to share information about your business.

This is a great chance for six NAWBO members to have a 60 second speaking opportunity before lots of other business women as you tell how your association with NAWBO has really contributed to your business. The first six members contacting Rhoda and volunteering to share their story will gain a PR advantage! Just have a brief statement explaining how NAWBO has helped your business prepared to fax/email Rhoda if you're interested in volunteering to speak at the meeting.

If you want to meet a new group of business women as dynamic and diverse as NAWBO members, plan to attend this exciting event.

WHEN: Thursday, February 12, 2004

TIME: 6:00 PM 8:00 PM

WHERE: Union Bank, 400 California Street, San Francisco

COST: FREE!

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130;
email: [email protected]

PRESIDENT'S LETTER
Sharon Gadberry

"ARE WE THERE YET?"
by Sharon Gadberry
of Power Transitions
(www.tmgoi.com)

When children on any kind of trip, annoy their parents by repeatedly asking over and over, "Are we there yet," they are only doing what all leadership coaches recommend, keeping track of their progress toward a goal. Effective parents will teach their children how to develop interim goals, so that they can celebrate incremental achievements along the way. Along with the achievements of your business to date, we can celebrate some landmarks for women, for women-owned businesses, and for NAWBO:

WOMEN BUSINESS OWNERS ARE SURVIVORS
We already know this, but now we have statistics to prove it. The National Women's Business Council reports that between 1997 and 2000, their businesses declined less than male-owned establishments (4.2% vs.6.7%). In fact, 75% are still in existence after three years in business. Other impressive statistics: Women-owned businesses increased employment between 1997 and 2000. California was one of the states where our businesses had the highest survival rate, but was not among the top ten in employment growth.
> > Read full press release [PDF format]

Joanne Hayes-White, New SF Fire ChiefSAN FRANCISCO MAYOR APPOINTS WOMEN AS POLICE CHIEF, FIRE CHIEF, AND SUPERVISOR
Newly-elected mayor Gavin Newsom kicked off his term by immediately appointing San Francisco's first woman Police Chief, Heather Fong, and first women Fire Chief, Joanne Hayes-White. He also appointed Michaela Alioto, a former Port Commissioner, to Supervisor. Prior to her appointment, there were only two other woman supervisors out of seven. Hooray for the Mayor!

PHOTO: Joanne Hayes-White shakes hands with San Francisco Mayor Gavin Newsom (AP Photo)

Kamala HarrisFIRST WOMAN DISTRICT ATTORNEY ELECTED IN SAN FRANCISCO
Kamala Harris, supported by numerous women's, civil rights, and business groups, won the election and was inaugurated on the same day as the mayor. She committed immediately to a strong and detailed program of being "Smart on Crime," including more enforcement of crimes of violence against women.

Joan Ryan, of the San Francisco Chronicle, writes more about San Francisco women in leadership roles in her article "Suddenly, S.F. bursting with pink women taking over top leadership roles", from January 23:
> > Read Joan Ryan's article

NAWBO-CALIFORNIA'S AB-1643 GOES TO APPROPRIATIONS COMMITTEE
NAWBO-CA's bill to prevent the misclassification of Independent Contractors finally is voted out of the Labor and Employment Committee. As many bills are, the bill has been changed to a study bill, requiring that the EDD (Employment Development Department) report on the history of classifying and mis-classifying small businesses as employees instead of as consultants and independent contractors. This move will afford NAWBO members a public forum for telling their stories.
> > Find out more about the bill on NAWBO-CA's website

MOSELY BRAUN'S RUN CHANGES HISTORY
For the first time in U.S. history, a woman of color is a significant challenger for President of the United States. The White House Project reminds us that women are still not "there yet" as recognized leaders, until they take their place as CEO's of major corporations and as serious Presidential candidates. In this respect, we owe Mosely Braun for breaking a part of the "glass ceiling."
> > Read more about this

NEW FEDERAL JUDGE
Unfortunately on the national level, there have been major setbacks for women. President Bush becomes the first President to ignore the Senate Judiciary Committee, in order to make an interim appointment of a Federal Judge, Charles Pickering, who is opposed by women's groups for his views and past actions against abortion and birth control, and by civil rights groups for his support of organizations including the Ku Klux Klan. Both of California's Senators, Dianne Feinstein and Barbara Boxer, have expressed their opposition to these. Senator Boxer has just announced that she will sponsor national legislation to protect women's reproductive choice by codifying Roe Vs. Wade.
> > Read more about it on Sen. Boxer's website

FEBRUARY MEETING AT UNION BANK WILL FEATURE AWARDS TO CITY ATTORNEY DENNIS HERRERA AND NAWBO-SF MEMBER DIANA KIMBRELL
At our February 12 event, Dennis Herrera, City Attorney for San Francisco, will be presented with the NAWBO-SF Community Advocacy Award for February. Dennis will be recognized for his courageous and persistent pursuit of fairness in procurement practices for the City and County of San Francisco. Assuring a level playing field for all businesses to compete for contracts is one of the major public policy goals of our chapter. We have a long way to go with Bay Area governments. It is critically important for procurement laws to be respected and enforced, and City Attorney Herrera has dedicated time and resources to this effort.

Your NAWBO-SF Board voted Diana Kimbrell as the February Member of the Month. She will receive her award at the Febrary 12 meeting held at Union Bank. Diana has been an active chapter member since 1998. Our chapter has beenefitted immensely from her contribution. Her outreach to the corporate community and to our members is matchless. At monthly meetings her smiling and gracious manner is extended to everyone. She is endlessly creative in designing events and projects where members and corporate sponsors can work together, and always pitches in to make things happen.

SPIRIT & OPPORTUNITY
Whether or not men or women visit Mars in the next 20 years, we can enjoy the landmark achievement of NASA in exploring Mars with two rovers. These rovers were actually named by a young girl, Sofi Collis, who came to the United States from Siberia. She chose the names "SPIRIT" and "OPPORTUNITY" to symbolize what our nation is all about. The reason I love NAWBO is because our organization, and every woman member, personify the essence of what Spirit and Opportunity are all about.

Power and profits to you all!

Sharon Gadberry, Ph.D.
President, NAWBO-SF

NAWBO-SF PRESIDENT'S COMMUNITY ADVOCACY AWARD

Dennis HerreraDENNIS HERRERA

Since he was elected City Attorney of San Francisco in December 2001, Dennis Herrera has made a priority of defending the City's Minority Business Enterprise/Women Business Enterprise (MBE/WBE) program, which has provided countless women entrepreneurs with opportunities they might otherwise have been denied to become city contractors and vendors.

Herrera says that the program "has replaced favoritism with fairness in government bidding, truly leveling the playing field for everyone." And he offers compelling statistics to make his point: when the ordinance was passed in 1984, combined participation by minority- and women-owned businesses in City contracts accounted for less than two percent. In Fiscal Year 2002-03, however, fully 18.1% of prime contracts were awarded to MBEs and WBEs.

In addition to a number of lawsuits his office has initiated against prime contractors for defrauding the program, Herrera has continued San Francisco's so-far successful track-record in defending to the ordinance from legal challenges by ultra-conservative legal gadflies like the Pacific Legal Foundation, winning summary judgment on the most recent case in September 2002.

To Herrera, it's a matter of basic fairness. "As San Franciscans, we place enormous value on diversity in our City," Herrera said in a keynote speech to the Chinese-American Democratic Club last year. "And we're blessed to live in a City that has no shortage of minorities and women who share in the burden when it comes to tax-paying. Doesn't it seem only fair, then, that minorities and women also share in the opportunities when it comes to tax-spending?"

Recognizing that defending the integrity (and existence) of the City's WBE program isn't the only way to expand professional opportunities for women, Herrera has appointed an unprecedented number of women to leadership positions in his 350-person municipal law office. Among 28 team leaders in Herrera's office, 17 are women, and 10 are minority lawyers. His executive staff, comprising four of the City's top civil attorneys, include 3 women: Terry Stewart, Marisa Moret, and Jo Hoeper.

Additionally, City Attorney Herrera's appointments live up to his pledge to the San Francisco Bar Association's Breaking the Glass Ceiling Commitment, which aims at breaking barriers to women serving in leadership positions within the legal profession.

Having just reached the two-year mid-point of his first term in office, Herrera has already earned a lot of attention on the local and statewide political scene. Calpeek, the weekly newsletter for political insiders, named him among California's "Best Bets for Stardom" in its annual "Who's Hot and Who's Not" column for 2004. A recent San Francisco Chronicle editorial praised Herrera for having "proved himself to be an independent and capable city attorney," while columnist Ken Garcia noted that after more than a year in office, "he hasn't wavered from his vow to act independently. He hasn't kowtowed to critics who wanted him to weigh in on cases when the law suggested he shouldn't. He hasn't forgotten that his primary focus is to offer legal, not political, advice to the city."

Herrera was born in New York City in 1962, and grew up in nearby Glen Cove, New York. He obtained his bachelor's degree at Villanova University in Pennsylvania and went on to earn his juris doctor from the George Washington University School of Law in Washington, D.C. He was admitted to the California Bar in 1989. Dennis and his wife, Anne, live in the Potrero Hill neighborhood of Dogpatch, with their son, Declan, who turned two in October.

MEMBER OF THE MONTH

Each month we present an award for "Member of the Month," who is selected by the NAWBO-SF Board of Directors. The purpose of the award is to express appreciation for volunteers who have helped NAWBO to Grow, Thrive, Lead.

DIANA KIMBRELL

Diana KimbrellWe would like to congratulate Diana Kimbrell, NAWBO-SF's February member of the month.

About Diana

Marketing consultant Diana Kimbrell is founder and president of Sausalito's Kimbrell & Company, a marketing and PR firm with a specialty. Kimbrell & Company creates cross-sector partnerships that result in win-win-win scenarios. What does that mean? Kimbrell has specialized in creating "marriages" between corporations and nonprofits or community-based organizations. "Corporations are recognizing the need to be more strategic in their community involvement and conversely, nonprofits are realizing that they need to create "partnerships", rather than just having a philanthropic relationship with companies," states Kimbrell. "That's where I come in." Kimbrell builds the bridge between these two sectors, creates the strategy and then implements it, so that each partner receives value in the process.

Diana has been doing just that for NAWBO since 1998 as Corporate Partner Specialist. Using this partnership strategy, Diana increased the NAWBO revenue from corporations 363% during her first year and has been able to maintain it each year since. "The reasons that corporate partners stay with NAWBO, especially during these past few years, is that they really understand the value that NAWBO brings to them. In addition to the wonderful inspirational women of NAWBO, they also understand that it makes good business sense for them to partner with NAWBO," states Kimbrell.

In addition to creating partnerships for nonprofits, Diana also uses the same strategy for other clients, such as Caterina Rando (another NAWBO member). Rando, an inspirational speaker and author, has been sponsored this last year by Staples, a partnership that Kimbrell initiated and implemented.

Kimbrell sees herself as an architect who builds a bridge between two somewhat opposing entities. "I often say that I am bilingual because I need to speak both "corporate" and "nonprofit" lingo, and then get them speaking to one another, " explains Kimbrell.

Diana's career began in broadcast, where she enjoyed a 16-year run in media advertising sales that included radio sales in San Francisco for KNBR (NBC), KNEW/KSAN (Malrite) and KCBS (CBS). In 1993, she moved on to PBS, working for San Francisco's KQED.

After working for KQED, Diana realized that she loved working on larger projects that involved all components of a company's marketing, rather than just broadcast advertising. She also loved representing something that involved the community, and this was the impetus for her to begin her own business. In 1996 she opened Kimbrell & Company out of desire to work with exceptional people and projects that held a deeper meaning to her, while taking advantage of her creative and business skills developed in advertising. The slogan of her firm remains "Projects With a Purpose."

In her work with Paul Newman's organization, the Center to Encourage Corporate Philanthropy (CECP), Kimbrell strives to increase businesses' dedication to community support and involvement. She currently writes articles for their newsletter on corporations that exemplify Best Practices within the community.

Diana has been recognized by the California Coalition on Donation with their Community Recognition Award for her outstanding work on the public education campaign concerning the importance of organ and tissue donation. She was also one of the recipients of the Business Environmental Network's Award for co-producing CBS's Trash Talk, a waste prevention radio show. In 1998, Merrill Lynch nominated her for the National Association of Women Business Owners' Woman Entrepreneur of the Year award for her unique work in cause marketing, which is what led her to join NAWBO.

Diana can be reached at:
Kimbrell & Company
"Projects With A Purpose"
200 Gate Five Rd., Ste. 204
Sausalito, CA 94965
Phone: 415.331.1334
E-mail: [email protected]
Web: www.kimbrell-co.com

NAWBO NEWS & EVENTS

JANUARY NETWORKING EVENT - A RETROSPECTIVE

January NAWBO Networking EventWhere else could you spend a couple of hours sitting in a comfortable chair, eating delicious food and learning about 20 or more women's unique business offerings and also presenting your business to them? Talk about high impact, high comfort, low cost and minimal effort, January's Progressive Networking Dinner at the City Club was all of these.

January NAWBO Networking EventThe 70 members and guests in attendance agreed it was a great way to kick off 2004. NAWBO is committed to bringing good value to members and offering the type of venue that will promote collegial learning and sharing.

Attendees gave a 9.3 median rating for the program (on a scale of 1-10, 10 being high). Not a bad start for of the new year!

    

FOURTH TUESDAY RELATIONSHIPS & REFERRALS

On Tuesday, February 24, a regional networking breakfast takes place as NAWBO's newest venue for building business connections with other local women business owners. The first breakfast meeting in January was well attended, and members and guests look forward to the February gathering. Meetings will be held at 7:30 a.m. on the fourth Tuesday of each month at Il Fornaio in the Corte Madera Town Center.

So bring a friend and come prepared to meet other women business owners, make friends, exchange ideas, share leads, lend support, recommend resources, etc. The cost for breakfast is $12 for members and $15 for guests. Make reservations with Rhoda at 415.333.2130 or contact her by email: [email protected].

    

HOW TO MAKE YOUR PR AND MARKETING DOLLARS WORK FOR YOU

Jill LublinEver wonder what the difference is between Public Relations and Marketing? Or have nagging thoughts about whether you're getting the "best bang for the buck" from your Public Relations and Marketing dollars? Here's the perfect opportunity to hear from Jill Lublin, Public Relations maven, about how you to tackle public relations issues successfully. Ellen Looyen and Roberta Guise, experts in both PR and Marketing, join Jill to provide ideas on how best to market your business and make your investment pay off.

WHEN: Thursday, March 11, 2004

TIME: 6:00 PM 9:00 PM

WHERE: The City Club, 155 Sansome Street, 10th Floor, San Francisco

COST: Pre-registration $40/members; $50/guests. Or pay at the door $45/members; $55/guests.

RSVP: Rhoda Singer, Chapter Administrator, 415.333.2130,
email: [email protected], FAX 415.586.6606.

NEW MEMBER

We would like to welcome our new member:

Keating Vogel
Executive Vice President
Hermitage Advisors, Ltd
1750 Montgomery Street
San Francisco, CA 94111
415.954.8505 x 2
email: [email protected]

Provides fee-only investment counseling services to clients regarding allocation of an investment portfolio among various investment strategies and the selection of investment managers.

We look forward to getting to know you.

CORPORATE PARTNER FEATURE

by Diana Kimbrell, Corporate Partner Chair
of Kimbrell & Company
www.kimbrell-co.com

WELCOME NEW CORPORATE PARTNER, MID-PENINSULA BANK

NAWBO is happy to welcome Mid-Peninsula Bank to their roster of corporate partners.

Mid-Peninsula Bank LogoAt Mid-Peninsula Bank, experienced relationship managers have a proven track record in tailoring financial solutions designed to meet a client's specific needs. As a member of Greater Bay Bancorp, Mid-Peninsula Bank provides local decision-making and a full range of services including SBA lending, international banking, cash management, trust and investment services, employee benefits consulting, and commercial insurance. This powerful combination enables Mid-Peninsula Bank to do more for their clients than traditional community banks, while maintaining a dedication to professional, personal service.

Mid-Peninsula Bank's President and CEO Terry Lachenbruch is no stranger to NAWBO, having been a corporate partner when she was COO at Golden Gate Bank. "I'm happy to be associated once again with such a dynamic group of women", said Lachenbruch. "Our mission at Mid-Peninsula is to provide women with the financial capabilities that they need to grow their businesses, and we see NAWBO as a perfect partner for that."

"I'm thrilled that Mid-Peninsula Bank is our new corporate partner," states Sharon Gadberry, NAWBO-SF President. "We look forward to developing a long and mutually beneficial partnership for both of us."

Look to meeting Terry or a representative of Mid-Peninsula at some of our upcoming dinner meetings and welcome them to NAWBO. To find out more about Mid-Peninsula Bank, contact a Mid-Peninsula Bank relationship manager at 650.614.5780 or visit www.midpeninsulabank.com.

COMMUNITY EVENTS AND HAPPENINGS

6TH ANNUAL MADAM C.J. WALKER BUSINESS AND COMMUNITY RECOGNITION AWARDS LUNCHEON

With keynote speach by Regena L. Thomas, Secretary of State, New Jersey, and special guest, A'Lelia Bundles, author and great-great granddaughter of Madam C.J. Walker.

> > Event flyer and details [PDF format]

    

National Women's Business CouncilPASSING ON THE PASSION

WHAT: A live, interactive web cast featuring expert panelists discussing the advantages of mentoring programs to help women achieve the American dream: owning and growing your own successful business.

WHY: Research has shown that mentoring can increase the success rates of small businesses while also providing opportunities for strengthening the firms of mentors. Each mentoring experience is unique based on the levels and styles of individual proteges and mentors, yet several distinct kinds of mentoring programs exist.

WHERE: The U.S. Chamber of Commerce; 1615 H Street, NW, Washington, DC (and Live Webcast)

WHEN: Wednesday, March 3, 2004; 2:00-3:00 pm (EST)

HOW: Women business owners are encouraged to gather together—perhaps at Women's Business Centers, Small Business Development Centers, or in their own offices—to watch the webcast, submit questions to the panelists, and share their thoughts and experiences with each other.

Additional details on the web cast will be sent out shortly. We want you to join us at this event—live or electronically—so save the date! And please share this with others who may be interested in joining us on March 3, 2004.

For those of you who live in the Washington Metro area and would like to be part of the live audience, we'll be sending out details shortly on how you can join us.

The National Women's Business Council is a bi-partisan Federal advisory council created to serve as an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners. The Council's mission is to promote bold initiatives, policies and programs designed to support women's business enterprises at all stages of development in the public and private sector marketplaces, from start-up to success to significance.

HOW YOU CAN GET INVOLVED IN NAWBO
QUOTE OF THE MONTH

"I don't know the key to success, but the key to failure is trying to please everybody."
—Bill Cosby

SUBSCRIPTION INFO / THE FINE PRINT

If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to: Anastasia Fuller - [email protected] (www.juxtaprose.com). Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website:
www.middleastwomen.org/members.htm.