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Grow. Thrive. Lead.


NAWBO San Francisco Newsletter


April 2005 Newsletter

Join us on
April 22nd for our Women Entrepreneurs Benefit!

Grow Thrive Lead


Welcome to the April 2005 issue of NAWBO-SF's enewsletter.

Only a few more weeks until NAWBO-SF's Women Entrepreneurs Benefit and the premier of NAWBO-U in the Bay Area. Join us to honor outstanding women business owners, and to celebrate your own success with your friends, colleagues, and clients.

See our feature article for more about WEB and NAWBO-U.

And don't forget to register soon—you won't want to miss this event.


NAWBO Events Calendar

Featured Event:

The 21st Annual Women Entrepreneurs Benefit and NAWBO University

Join us on Friday, April 22nd! Always inspiring and uplifting, this year's event introduces an exciting new program for Bay Area women entrepreneurs—NAWBO University.
Find out more about this event


April 12 - Mastermind Series
The Mastermind series provides program members with an advisory board of NAWBO women who share business know-how, feedback, and insight from their own experience. (You must be enrolled to attend this event.)
Find out more about this event

April 21 - Relationships and Referrals (Walnut Creek)
Business women and entrepreneurs meet in this comfortable forum to exchange ideas and discuss challenges.
Find out more about this event

April 22 - The 21st Annual Women Entrepreneurs Benefit (WEB) and Introduction of NAWBO University
This is our chapter's premier event, celebrating the entrepreneurial spirit! Always inspiring and uplifting, this year's event introduces an exciting new program for Bay Area women entrepreneurs—NAWBO University.
Find out more about this event

April 26 - Relationships and Referrals (Marin)
Build business, grow relationships, and meet and discuss important topics at our regional networking breakfast in Marin.
Find out more about this event

April 28 - "Sandbox Rules: Managing the Legal Risk of a Multiple-Owner Small Business," Brown Bag Lunch
Felicia Vallera will share tips on how to avoid legal fees caused by misunderstandings among business owners.
Find out more about this event

May 12 - "Get What You Want, Now!," Dinner Event
Learn how to overcome obstacles, create a compelling vision and achieve the success you deserve.
Find out more about this event

May 18 - "Microsoft Outlook—a Powerful Contact Management Tool Save Time, Save Money - Get Organized," Brown Bag Lunch
Judith Stark, an IT consultant with over 20 years of experience, will introduce you to some of the many hidden ways that Outlook can do the work for you.
Find out more about this event

President's Letter

Grow, Thrive, Lead

Don't miss out on WEB! Here are five reasons to join us on April 22 at the Argent Hotel:

Inspiration: Ask a NAWBO-SF member why she joined our organization, and odds are she will say, "I was inspired by the WEB event." In fact, some women (and men) find that the stories of top women business owners who receive the Women Entrepreneurs Benefit award, actually provide them with the spur they need to make a decision to become a business owner. I have been participating in the WEB event for over ten years, and it never fails to renew my spirit and resolve.

Role Models: This year Paula LeDuc, the TrailBlazer winner, inspires us with her continuous creativity, commitment to the community, business savvy, and reputation as an icon of culinary quality in a Bay Are reputed for its demanding and fickle tastes in food. Loran May, this year's Rising Star, is a scientist who began with her professional expertise and passion for the environment and nature, then acquired marketing, leadership and financial skills enabling her to advance to a new level of business success.

Know-How: This year for the first time, WEB's NAWBO-U will feature two MBA-level programs, presented by distinguished professors from Golden Gate University. We have priced the entire package incredibly low, so that our members will take advantage of this brilliant opportunity to gain tips and wisdom from the presenters, and also from the panelists who will share their own business challenges and expertise. Sign up now, as NAWBO-U attendance is limited!

Relationships and Referrals: Strengthen your own client relationships by inviting them to be your guest at the WEB event. Team up with other NAWBO members to share a table at the event. Network with attendees and honorees at the luncheon and sponsor exhibits. You can even be an event sponsor and receive the benefits of advertising and exhibiting to over 600 attendees.

Fun: I know that "Women Mean Business." We also like to enjoy ourselves. That's why WEB is more than just a typical "award" event. It is fast-paced, humorous and sometimes a tear-jerker . . . try it once and you will be hooked!

Watch for the NAWBO-SF Diversity Survey

Board Members and Committees have been working for months on a huge challenge for our chapter. We need to ask our members to provide us with information about their businesses. In the coming months we will be asking you to participate in the survey. We are even offering a prize drawing to encourage everyone to take part. Two new Board members, Marcia Johnson, Membership Chair and Ginny Velasquez, Diversity Chair, are spearheading this effort.

"The sign on the door to success says, 'PUSH'."

Sharon Gadberry, Ph.D.
President, NAWBO-SF

Featured: WEB and NAWBO-U 2005

Women Entrepreneurs Benefit and NAWBO-U
April 22, 2005

Register now and join us at the Argent Hotel on April 22 for inspiration and education!

Celebrate the entrepreneurial spirit and recognize women business owners who exemplify excellence at our 21st annual Women Entrepreneurs Benefit (WEB). This year, we honor Trailblazer Paula LeDuc, Rising Star Loran May, and President's Community Advocate Irma Hererra.

We also introduce an exciting new program for NAWBO members and Bay Area women entrepreneurs: NAWBO-University.

NAWBO-U is inspired by NAWBO-LA's very successful daylong event and will provide a first-of-its-kind educational forum for women business owners in Northern California. Sponsored by Citibank, NAWBO-U is designed to create ongoing leadership support for women business owners and accelerate the growth of women-owned businesses in the Bay Area. Be sure to join us for this exciting event—first we educate you, then we inspire you!

More event info, costs, NAWBO-U details, and online registration available on our website.


NAWBO News & Events

May 12 Dinner Event:

Get What You Want, Now!

Learn how to create a compelling vision and overcome obstacles to achieve the success you deserve.

Inspired by the winners honored at WEB? Want to find out how you can change your life to get what you want? Come hear our panel of coaches on May 12. They'll help you formulate your plan for changing direction and getting where you want to be.


Caterina RandoCaterina Rando: An internationally recognized speaker, Caterina is passionate about motivating people to live more fulfilling personal and professional lives. Her speaking and training programs have invigorated and inspired people to take actions that have made a difference. In the last 12 years she has worked with hundreds of people to advance their careers and uplift their lives.

Francine WardFrancine Ward: As a girl, Francine Ward got the message she would never amount to anything. It was drummed into her head that dreams were for people who were rich, charmed and white�not for her. So it was no wonder, at the tender age of 14 she checked out. In one of the most stunning examples of victory over adversity, her compelling message is that absolutely anything is possible IF you are willing to do the work.

Joanne BremModerated by Joanne Brem: Joanne maximizes leadership potential and creativity in her corporate and entrepreneurial clients and their teams. She helps them develop the mindset, capacities and skills needed to execute their vision passionately, which creates extraordinary results and fulfillment in their businesses and lives.

Find out more about this event.

Date: Thursday, May 12, 2005

Time: 6:00 p.m. – 9:00 p.m.

Location: The World Trade Club, behind the Ferry Building in San Francisco (map and directions)

Cost: Pre-registration $40/members, $50/guests; or pay at the door $45/members, $55/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Networking Breakfast Meetings:

Relationships and Referrals

East Bay Breakfast Networking MeetingThis series of breakfast meetings provide an efficient, comfortable forum for business women and entrepreneurs to meet monthly, exchange ideas and discuss challenges. While promoting networking, these meetings focus on just-in-time topics and encourage relationships that build ever-widening circles of influence. Unlike a leads group, these meetings concentrate on moving from casual contacts to trusted colleagues who bring a wealth of insight and know-how to motivated business women. Cost includes continental breakfast.

Registration Information

Cost: $12 for members and $15 for guests
RSVP: Register online at: www.middleastwomen.org/register.html, or with Rhoda at 415.333.2130; email: [email protected]

Dates & Locations

Walnut Creek

Date: Thursday, April 21, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio, 1430 Mt Diablo Blvd in Walnut Creek


Date: Tuesday, April 26, 2005
Time: 7:30 a.m. – 9:00 a.m.
Location: Il Fornaio in the Corte Madera Town Center


Date and time to be announced - check our website soon for details.


April's Brown Bag Lunch:

Sandbox Rules: Managing the Legal Risk of a Multiple-Owner Small Business

Felicia ValleraWith Felicia Vallera

Going into business with partners or other types of co-owners can be rewarding, even life-saving. It can also be one of the riskiest business and legal moves you ever make. Felicia Vallera, an attorney in private practice in the San Francisco Financial District will share tips on how to avoid legal fees caused by misunderstandings among business owners.

Disputes among co-owners of closely-held small businesses, whether partnerships, LLCs, or corporations, can strain your customer and supplier relationships, cripple your cash flow, taint your credit rating and business reputation, and otherwise irreparably harm the value of the business you have worked so hard to build. Even without disputes, how do you prevent one owner's death, medical disability, family leave, divorce and community property battle, personal financial woes, or decision to leave the business from shutting you down?

Attend this session and learn from an expert how to avoid some of the most common pitfalls entrepreneurs who share business ownership face.

Note - Bring your own brown bag lunch!

Date: Thursday, April 28, 2005

Time: 11:30 a.m. – 1:15 p.m.

Location: Law Offices of Carlton, DiSante, and Freudenberger, 260 California Street, Suite 500, San Francisco (map and directions)

Cost: $10/members, $15/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


May's Brown Bag Lunch:

Microsoft Outlook: A Powerful Contact Management Tool Save Time, Save Money—Get Organized!

Judith StarkWith Judith Stark

We all know the value of establishing and maintaining personal relationships with our clients, colleagues and associates. We spend a great deal of time nurturing these relationships and gathering important information about each one. Being able to retrieve this information quickly and let it work for you can give you the competitive edge in today's market. However, paper record-keeping can be cumbersome, expensive and very time-consuming for a small business.

MS Outlook can help you manage all the above . . . AND MORE.

Judith Stark, an IT consultant with over 20 years of experience, will introduce you to some of the many hidden ways that Outlook can do the work for you.

We will explore:

• Managing emails effectively using folders, rules and pre-written messages.

• Turning your Contacts list into a Contact Manager, using fields and views.

• Building and accessing a history of emails, correspondence and even phone calls—by Contact Name.

• Turning your Calendar into a Time Manager and Time Recorder, using labels, scheduling and groups.

• Using the Task list as a Project Management tool.

This will be an interactive session so please bring your Laptop PC with you. Participants should have at least a working knowledge of Outlook to benefit fully.

Note - Bring your own brown bag lunch!

Date: Wednesday, May 18, 2005

Time: 11:30 a.m. – 1:15 p.m.

Location: Law Offices of Carlton, DiSante, and Freudenberger, 260 California Street, Suite 500, San Francisco (map and directions)

Cost: $10/members, $15/guests

Register: Online at www.middleastwomen.org; with Rhoda at 415.333.2130; or email: [email protected]


Second Tuesday - Mastermind Series

Mastermind is an advisory board program for women leading businesses. Participants, who commit to attending the six-month cycle, meet on the second Tuesday of each month for continental breakfast.

Mastermind provides program members with an advisory board of NAWBO women who share business know-how, feedback, and insight from their own experience, and it's a great way to connect with other NAWBO members in a supportive environment.

The most recent Mastermind Series began in January. Those interested in participating in the next Mastermind series beginning in mid-year should contact Rhoda Singer at 415.333.2130 or email: [email protected] to be placed on the waiting list. Cost for the series is $100.

Public Policy

"Neither Political Party Represents The Interests Of Small Businesses"

A recent poll by Small Business California shows that neither political party seems to understand small business needs.

This came as no surprise to Scott Hauge, the founder of Small Business California, "Our own experience has shown that small business lacks a voice in California government." He went on to say, "This poll demonstrates the opportunity both political parties have to reach out and address the issues faced by small businesses."

To find out more, or to participate in the poll, visit:


New Members

Welcome to our new members:

• Toni Ahlgren, Clearly Organized

• Lillian Barrows, Rubino Gallery

• Judi Basolo, Pacific Union Commercial Brokerage

• Susanne Bassett, SUBA

• Julie Blade, Blade Consulting & Training

• Audrey Capobianco, The Life Organizers

• Julie Gleeson, The Art of Living

• Heather Hutchinson, Hutchinson Financial Management

• Evi Kahle, Kahle Management Consultants

• Melinda Manley, RSVP Productions

• Sadie Melov, Your Secret Garden

• Marguerite Rodriguez, The Rodriguez Group

• Cindy Wilson, Wilsonwest

• Kimberly Wright, Wells Fargo

• Kasey Yang, AXA Advisors

Community Events

Achieve Success with Ease� in 2005!

Caterina RandoA Free 3-Part Educational Series

Women entrepreneurs and small businesses owners, take note! Staples, Inc. is sponsoring a series of FREE events to help you achieve your goals for 2005! Join NAWBO-SF Member Caterina Rando, speaker, author of Learn to Power Think and featured expert on Staples.com, as she leads this three-part series designed especially for Bay Area small business owners and women entrepreneurs. Caterina has invited three exceptional speakers to co-present these events:

Upcoming Event:

Wednesday, May 4th: How to Be Recognized as an Expert in Your Field
Caterina offers tools and strategies (articles, public speaking, and quick-tip cards) to help establish yourself as an expert, and public relations specialist Jill Lublin, author of Guerilla Publicity teaches you how to grab the media spotlight and use it to your advantage.

Past Events:

Create a Compelling Vision in 2005
Caterina shares Power Thinking tips to help you expect success and achieve and exceed your goals, and organizational expert Rhonda Elliott of Organized by Design offers innovative techniques to control clutter and streamline your schedule.

How to Attract and Retain Clients with Ease
Caterina reveals how to increase referrals with ease, create a circle of 8 alliance group, and make powerful requests to win new clients, and customer service consultant Craig Harrison of Expressions of Excellence offers techniques to strengthen client loyalty by providing exceptional service.

StaplesView informational flyer [PDF]

All events will take place at the Staples store at 855 Harrison Street, San Francisco. To register, call Staples at 415.495.2810. For more information, visit Caterina Rando's website or call 415.331.1334.


Women's Initiative for Self-Employment Job Openings

Women's Initiative for Self-Employment, whose director Julie Abrams recently received the NAWBO-SF President's Award for Advocacy, would like you to know about two job openings. Both require entrepreneurial experience, training skills, and ability to speak Spanish. Please pass the word about these openings to your friends and business acquaintances:

Director of Microenterprise Training

Small Business Consultant


New Business? Take Advantage of the Renaissance Center's Business Incubator

The Business Incubator, launched in 1990, was the first of its kind in Northern California. The incubator currently serves 15 small businesses in diverse service industries from information technology and graphic design, to event planning. The incubator provides office space, business support services and management assistance to new entrepreneurs. Tenants also receive consultations on critical business issues such as financial planning, marketing strategy and loan acquisition. Tenants are expected to meet specific goals for the growth of their business.

Incubator Tenants attend monthly meetings that enable them to share resources, ideas and meet with business leaders. In addition to the services provided by Renaissance, the incubator creates a synergetic environment in which tenants create working partnerships and do business together.

Find out more at: http://rencenter.org/incubator.htm

Member News & Views

NAWBO Women in the News

NAWBO member Helga Grayson was featured in San Francisco Business Times article "Thinknicity: Rep for integrity". Also in March an article featured Joanna Rees-Gallanter, 2000 NAWBO Rising Star awardee.

How To Get Involved

Join NAWBO, if you haven't already.

• Attend one of our networking breakfast meetings.

• Join a committee. You can contact the committee chairs directly. Go to our committees page online for more about the committees and for contact information.

• Take a guest or a client to the meeting. If each member recruits one new member, we will double our membership!

• Visit our evolving, and expanding website: www.middleastwomen.org.

• Let us know how you and your business are doing. Contact Donna Bletzinger: [email protected].

Quote of the Month

"Aerodynamically the bumblebee shouldn't be able to fly, but the bumblebee doesn't know that so it goes on flying anyway."
     ~Mary Kay Ash

Corporate Partners

Thanks to all our corporate partners who help make NAWBO-SF's programs possible:

Citibank Wells Fargo
ChevronTexaco City National Bank
Union Bank of California American Express Open
California Bank and Trust Washington Mutual
Pacific Gas and Electric Company Mid-Peninsula Bank
Media Partner:

San Francisco Business Times


Subscription Info / The Fine Print

If you would like to submit stories, news, events, or happenings for the next issue of NAWBO-SF's e-news, please send to the newsletter editor,
Anastasia Fuller, at [email protected]. Copy submission deadline is the 22nd of the current month for the next month's newsletter (e-mailed out the first week of the month).

We invite anyone who is not already a member to join NAWBO-SF. Take advantage of a growing package of member benefits and activities. To find out more, visit our website: www.middleastwomen.org/membership.html.

To subscribe to (or unsubscribe from) this newsletter, contact Rhoda Singer at 415.333.2130, or email: [email protected].


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